Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

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©Hurrah For Gin

<emotive video montage of time passing>

25% 60% 100%names names names

1.73m sold 180 countries8 languagesTeam of ~70

“a once in a life-time accident”- Asi Sharabi

“We have to send this book to space”

Stowage location LAB1P2_M1 in Ziplock Bag

Poster GameBook Book

J F M A M J J A S O N D

Purchase moments

J F M A M J J A S O N D

Opportunities

Time

Money

Things!

Time

Money

Things!

Time

Money

(free)

Things!

Editorial Content

‘Give grownups creative superpowers to make magical, meaningful connections with a child’

Things you said you’d never do Things you do

do less spend less

hack > hone > operationalise > optimise

“we love it”

love

@andywhitlock

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