Emerce eDay 2015 Presentation - One Shoe & DHL Parcel

Marjolein van Olst E-Commerce Manager, DHL Parcel

Michel van velde CEO, One Shoe

@michelvanvelde

@Mvanolst

“Agile in the real world: how to do a huge project like dhlparcel.nl from scratch in just two months time”

Merge existing parcel activities of DHL and Selektvracht into a new brand DHL Parcel, design and build a portal

The challenge

We only had 8 weeks…

USER CENTRED, AMBITIOUS, INTEGRATED, INNOVATIVE AND MOST OF ALL HANDS ON..

Selecting the agency

We chose One Shoe

Vision People don’t buy what you do, they buy why you do it.

Finding the sweetspot Matching business goals, user goals and technology constrains

UX: finding the sweetspot

Approach

DISCOVERY & ANALYSIS •  Goals •  Persona’s •  User Stories •  Technical

requirements •  Constraints

CONCEPT & DESIGN •  Site concept •  Information

architecture •  Wireframes key

paths •  Visual design key

paths

AGILE REALISATION •  Backlog •  Sprint planning •  Development •  Releases

WE ARE HERE

BUSINESS GOALS

REQUIREMENTS

WHO ARE YOUR VISITORS AND AND WHAT DO THEY WANT

FUNCTIONAL /TECHNICAL SCOPE BASED ON STORIES

-  BUSINESS GOALS -  FUNCTIONAL SCOPE -  TECHNICAL SCOPE -  PRODUCT BACKLOG

WITH PRIORITIZED USER STORIES

PART 1

PART 2

PART 3 RESULT

WHAT ARE THE BUSINESS GOALS FOR THE NEW PLATFORM

TGIF Model

Persona’s

Stakeholder management INVOLVING STAKEHOLDERS IN DECISIONS MADE

Agile

Needs  &  Requirements  

Minimum  Viable  Product  

Sprint  backlog  

SPRINT  

Daily  Scrum  

Product  

Philosophy User centered design

Goal directed design focussed on key tasks

1 Trace your parcel

Ship parcel 3

Find a DHL parcel shop 4

2 Missed your driver

Challenge completed DHLparcel.nl launched within 8 weeks

15% decrease of bounce rate

150% increase of visitors

Partnership Continuous improvement on DHLparcel and working on the new DHL parcel shipping tool

Visit our stand 16 7 trends for an integrated customer experience

Contact Michel van Velde, CEO/Creative strategist for more information

Michel.vanvelde@oneshoe.nl