Guide to decks

*IN THIS INSTANCE, BITCH IS NOT A DEROGATORY TERM

BECAUSE MERYL SAYS SO.

CREATIVITY UNLOCKS COMMERCIAL OPPORTUNITIES.

OUR DECKS SELL OUR WORK

IT’S A TEAM EFFORT, WE SHOULD DO THEIR BRILLIANCE JUSTICE.

WE OWE OUR CREATIVES

WE DO IT TOO. DON’T GIVE ANYONE A CHANCE TO SCOFF.

PEOPLE SCOFF AT UGLY DECKS

MAKE HER PROUD!

• Who is the audience? What do they care about?

• What do I want them to know? How should I tell them? What is the easiest way to do it?

• Are they reading it on their own, or will someone present it to them?

Every deck must tell a story.

Before starting on a deck, ask yourself:

An uninspired person makes uninspired things!

Also, believe in the power of remix. No one creates from nothing.

Take something that exists and make it better.

noteandpoint.com www.google.com

Understandably, many of our decks are created for shopper toolkits, and we might

not have the ability to be massively creative. However, we can still make the deck

relevant to the brand by drawing inspiration from the product.

For example:

1. PICK A FONT

2. USE A SET OF COLOURS

3. USE A SET OF ELEMENTS

4. USE VISUALS. PLEASE.

5. BE CONSISTENT

6. THE NO-NOS

We often underestimate the ability of fonts to affect the audience’s receptivity to

the presentation. There are so many different fonts available, choose carefully.

How you use a font matters as well.

TW CEN MT IN ALL UPPERCASE

TW CEN MT IN BOLD

T W C E N M T W I T H V E R Y L O O S E S P A C I N G

Tw cen mt in sentence case

TW CEN MT IN ITALICS

STANDARD

CUTE

OFFICIAL

PREMIUM

UNIMPORTANT

• Only ever use a maximum of 3 fonts per presentation.

• If the client already has pre-defined fonts in their brand guidelines, use it.

For example: , HP, ,

• You might want to use fonts that are native to Windows or Mac, so that clients

can see the deck without wonky fonts. This one is my favorite, go-to font:

Franklin Gothic Medium Condensed

UPPER CASE WORKS FOR HEADLINES While the lower case works for body copy and more.

Colours are ever so important in decks! They convey the mood, and they also show

clients that you know their brand……or at lease bother to Google their brand colours.

Pick a set of colours and work within them. If you stick to 2-3 colours, it will help the

deck look more unified. Here are some of my favorites:

The greatest benefit a deck offers, is the ability to take a complex thought and

explain it to the audience through the use of visuals or graphs.

If you are using graphs or boxes to group your information, make sure they are also

in the same style. If it’s possible, stick to either wholly angular or wholly circular:

People like pictures! You like pictures! I like pictures! Use them (:

Ensure that the visual is relevant to your presentation:

MOTHER MOTHER

Also use pictures that are of similar styles throughout your presentation:

Even if they are all illustrated visuals, please use

similar styles of illustration.

Same goes for photography. Even if they are all

photographs, choose the ones that are in the same

style of photography or tonality.

If you are using icons, make sure that the icons are the same style:

Check your fonts. Make sure they are the same. Make sure they are of the same size.

Align boxes and text lines evenly.

Use divider slides that obviously show the deck structure.

Use headlines to help the audience navigate the deck.

Turn your slides into a template so that the information looks uniform.

DO NOT USE WORD ART

(especially not the rainbow one)

DO NOT USE CLIP ART

DO NOT USE UGLY TEMPLATES DO NOT LEAVE THE OUTLINE

MAKE THE BACKGROUND DISAPPEAR.

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Sample image

RESULTS

HERE’S AN ALTERNATIVE TO MAKE THE BACKGROUND DISAPPEAR.

Sample image

1 2 3 RESULTS

TURN PICTURES INTO SHAPES.

Sample image

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3

RESULTS

ALIGN MUTLIPLE BOXES.

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2

Sample

3

MAKE TRANSLUCENT SHAPES

Sample

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CURVE A LINE OF TEXT

Sample

“A FISH IS NOT A TREE”

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*IN THIS INSTANCE, BITCH IS NOT A DEROGATORY TERM