My roadmap story

MY ROADMAP STORYSanna Toivanen

FIRST ROADMAPPING REHEARSALS IN HOBBY HALL AROUND 1998

HARD PRIORIZATION WITH BUSINESS UNITS WITH CUSTOMIZED ERP 2007

FOCUS ON BUILDING NEW 2009

BENCHMARKING SOLUTIONS

EYE OPENING STUDIES 2012

EMPHASIZING CUSTOMERS AND REALIZING BUSINESS BENEFITS 2013

YOU DONT NEED TO OWN IT

IT DOES NOT HAVE TO BE FANCY

IT JUST HAVE TO FILL USERS NEEDS

FIND THEIR MOTIVATION

FOLLOW Y

OUR USER

S!

WHAT IS THEIR”JOB TO BE DONE”

WHAT THEY ARE DREAMING OF

HOW THEY SEE THE FUTURE

DESIGN INDIVIDUAL EXPERIENCES

WHAT ”JO

B TO BE

DONE” WE

SOLVE WI

TH THIS

SOLUTION

?

HOW BIG TARGET

GROUP WITH THIS

MOTIVATION

FACTOR IS?

HOW UNIQ

UE THIS

SOLUTION

IS? WHAT ARE OUR STRENGHTS TO OFFER THIS SOLUTION?

FOCUS YOUR TARGETS BASED ON BUSINESS BENEFIT

Contact information:sanna.toivanen@kesko.fi

All images in this presentation taken by Ryan Mc Guire http://www.gratisography.com/