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“Your Window to the Future”
Cláudia CorreiaMargarida TelesPatrícia CabralRobert Kriegl
Lean Entrepreneurship Project June 5th, 2015
AGENDAElevator pitch: Problem-customers-
solution
Business model and team
Market and competitors
Technology and app prototype
Marketing strategy
Traction and financial
Roadmap
Exit Strategy
ELEVATOR PITCH: PROBLEM-CUSTOMERS-SOLUTION
“ Studentstry helps students solve not being able to have
their own money for personal projects by providing a way to get a
job suited to their time constraints that is better than regular job
search platforms because it has easier access and presents offers with
more variety“
NATIONAL STUDENTS
INTERNATIONAL STUDENTS
BUSINESS MODEL AND TEAM
ManagementCláudia CorreiaMargarida TelesPatrícia CabralRobert Kriegl
OperationsTechnicianTranslatorHR Person PT (2 in Total)Social Media PT
Recruiter/PR (Part-time)
In the Future:- 2 Interns per
country- 3 Social Media
responsible- 1 Recruiter per
country
Key Partners Key Activities
Key Resources
Value Proposition
Costumer Relationship
Cost StructureRevenue Streams
Channels
0
Costumer Segments
Online
Mobile
Universities
High Schools
City Halls
Human
Resources
Companies
E-mail Notifications
Personalization
MarketingManagement of PlatformRecruitment of Partners
Employees
ITMarketing
Success Fee
Advertising
Premium ServicePay-per-click
Portuguese and International Students
Companies and RecruitersRegistered
Students and
Companies
Time SavingConvenienceAccessibility
Career AdvisoryAutomated ServiceNetworking
TECHNOLOGY AND APP PROTOTYPE
- The website will offer Tasks, Part-time Jobs and Paid Summer-Internships
- There will be displayed a list of Students registered, for companies to check their profile
Contrary to our Competitors, we will be closer to
Students, everywhere!
MARKETING STRATEGY
Social Media/Online Public Relations (PR) Offline Marketing
Blog
E-Mail Marketing
Contract with Professional PR Agency (e.g. Spirituc)
Events School Fairs
Press Release/Magazines
Posters/Flyers
TRACTION AND FINANCIAL
Only the 1st year presents a negative Net Profit
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Income
Studenstry Sales192.841,04
€395.461,24
€1.457.623,11
€2.637.114,19
€4.913.350,66
€
Total Income192.841,04
€395.461,24
€1.457.623,11
€2.637.114,19
€4.913.350,66
€Total Cost of Sales 0,00 € 0,00 € 0,00 € 0,00 € 0,00 €
Gross Margin 192.841,04 €
395.461,24 €
1.457.623,11 €
2.637.114,19 €
4.913.350,66 €
Total Fixed Business Expenses (w/ salaries)
224.263,90 € 253.267,59 € 415.723,94 € 444.314,36 € 712.326,04 €
Other Expenses
Depreciation 1.275,45 € 1.275,45 € 1.275,45 € 1.275,45 € 1.275,45 €
Interest
Taxes -8.911,10 € 34.456,20 € 265.758,56 € 554.270,54 €1.059.231,54
€
Total Expenses 217.364,78 €
289.772,60 €
677.155,32 € 993.470,91 €1.763.538,79
€
Net Income -24.523,74 €
105.688,65 €
780.467,79 €1.643.643,29
€3.149.811,88
€
TRACTION AND FINANCIAL (CONT.)
…
The Internal Rate of Return shows that this project is desirable and will be profitable for the investors, specially when Cost of Capital is only referred to Equity, and presents a value of 15%.
Years 0 1 2 3 4 5
EBITDA -€ 31.422,87
€ 142.193,65 €
1.041.899,17 €
2.192.799,84 €
4.201.024,63
Taxes -€ 8.174,58
€ 35.229,55 €
260.155,93 €
547.881,10 €
1.049.937,29
FFF -€ 23.248,29
€ 106.964,10 €
781.743,24 €
1.644.918,74 €
3.151.087,33 After Taxes Interest
Expenses €
- € -
€ -
€ -
€ -
Net Borrowing € -
€ - €
- €
- €
-
FCFE -€ 200.000,00
-€ 23.248,29
€ 106.964,10 €
781.743,24 €
1.644.918,74 €
3.151.087,33
PV (FCFE 1-10) € 8.778.463,86
TV (after 10) € 23.529.622,23
Total Value PV+TV € 32.108.086,09
IRR 135%
9 10
€ 4.728.290,23
€ 4.870.138,93
€ 1.181.713,67
€ 1.217.165,08
€ 3.546.576,55
€ 3.652.973,85
€ - € -
€ - € -
€ 3.546.576,55
€ 3.652.973,85
Terminal Value
€ 59.461.446,10
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