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Stories, not hard-sell pitches, are the best way to make connections and sell your work. Here's a storytelling presentation I made for arts professionals.
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StorySelling for ArtistsMake connections. Promote your work.
Bruce Hale
Story is aboutCONNECTION
Stories...
are the fast train to the brain
Number of persuasivemessagesper day?
Number of persuasivemessagesper day?
5,000(According to
Adbusters Magazine)
How do you break through the clutter?
Stories stick
From storytelling...
Stories help youhelp the listenermake a decision
Left brain
NumbersLogic
“Just the facts, ma’am”
LEFT BRAIN:
Right brain
ImagesEmotions
ColorStories
Who’s in control?
Why stories workTo feel with = To act for
What do galleries and grant organizations
want to know?
Everybody has a story to tell
The Five Fundamentals
ofStorySelling
1. Listen before you speak
2. Tell what’s true in you
In your StorySellingquiver...
Values stories
Creation stories
Mistakes stories
‘Why I’m here’ story
3. Have a hero with a problem
HERO =one person
to identify with
PROBLEM =lifeblood of story
4. Get hooked on a feeling
What creates emotion?
• telling details
• pause & see it
• letting yourself feel
5. Begin with the endin mind
Serve your point• KNOW your point -- listener’s action
• THROW OUT what doesn’t serve it
• Keep things SHORT & SWEET (2-3 min.)
The Five Fundamentals
Listen
Tell what’s true
Hero with problem
Emotion
Point
Telling your story
• One person = timer
• 3 minutes maximum
• Feedback: What worked, what could be improved, what you felt
• Just say: “Thank you”
The story not told
StorySellingfor ArtistsMake connections. Promote your work.
Bruce Halewww.brucetalks.com
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