Using Google Analytics Effectively

Using Google Analytics Effectively

Presented by CrucialClicks.com

Ken Kelly CrucialClicks.com

Chief Web Development Officer

Email: kkelly@crucialclicks.com Twitter: @crucialclicks

Google Analytics Basics• Definition

• Analytics is the discovery and communication of meaningful patterns in data

• Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimization web usage

Basics - Types of Analytics• Onsite

• Visitors

• # of Pages Viewed

• Time on Site

• Popular Content

• Common Exit Pages

• Actions Completed

• Offsite

• Potential customer pool (search opportunity)

• Share of Voice (visibility)

• Commentary (reviews, social engagement)

Google Analytics 101• Terminology

• Proper Set-up

• Top 5 Reports

• Turning Findings into Actions

• Recent Additions

Analytics Lingo• Tracking Code

• JavaScript placed on each page of your site

• Tracking URL

• Web Address of the page on your site you want to direct visitors to + relevant marketing info

• Campaign

• Marketing initiative; Email Blast; Paid Search Ads

GA Dashboard

GA Dashboard

Audience• Map Overlay

• New vs. Returning

• Languages

• Mobile

• Browser Capabilities

Audience

Audience

Audience

Audience

Audience

Audience

Audience Location

Audience Mobile

Acquisition• Channels

• Direct Traffic

• Referral Traffic

• Search Engine Traffic (Organic)

• Keywords

Acquisition Overview

Acquisition Overview

Acquisition Overview

Acquisition Channels

Acquisition Referrals

Acquisition Search Engines (Organic)

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

They’re all branded

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

Acquisition Keywords

On 18th October 2011, Google announced some big news for website owners. Going forward, when a search is made on a secure Google webpage and the result clicked, the search term would no longer be passed to the destination website. Instead, these visits would simply be grouped together in Google Analytics under the keyword "(not provided)".

Site Content

!

• All Pages

• Navigation Summary

• Landing Pages

• Exit Pages

Site Content All Pages

Site Content All Pages

Site Content All Pages

Site Content All Pages

Site Content Navigation Summary

Site Content Navigation Summary

Site Content Navigation Summary

Site Content Navigation Summary

Site Content Landing Pages

Site Content Landing Pages

Site Content Landing Pages

Site Content Landing Pages

Site Content Landing Pages

Site Content Exit Pages

Site Content Exit Pages

Site Content Exit Pages

Site Content Exit Pages

Site Content Exit Pages

Tying it all together

Tying it all together• Make company decisions

(e.g mobile)

Tying it all together• Make company decisions

(e.g mobile)

• See where your marketing efforts are working, or find some low hanging fruit

Tying it all together• Make company decisions

(e.g mobile)

• See where your marketing efforts are working, or find some low hanging fruit

Tying it all together• Make company decisions

(e.g mobile)

• See where your marketing efforts are working, or find some low hanging fruit

Tying it all together• Make company decisions

(e.g mobile)

• See where your marketing efforts are working, or find some low hanging fruit

Tying it all together• Make company decisions

(e.g mobile)

• See where your marketing efforts are working, or find some low hanging fruit

• See how people identify with your brand and product

CrucialClicks.com Offers• Search Engine Optimization

• Pay-Per-Click Management

• Website Design with Responsive Technology

• TenantConnect™

• ReputationRepo™

• Etc.

Special Offer For FSSA Members

Self Storage Responsive Web Design!$495.00 (regularly $749.00)

!Call 888-894-0422 for details.

Valid through 05/31/2014.

Special Thanks

Special Thanks

Special Thanks

Special Thanks

Tweet us @Crucialclicks

Email me kkelly@crucialclicks.com

Check out our site http://crucialclicks.com

Download this deck http://cruclick.us/fssa-analytics

Questions?

Thank You!