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This was my keynote talk @ World Usability Day Hamburg in 2014, talking about the past and future roles of UX, sharing three learnings based on personal experience.
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While UX Becomes Hot!Stay Cool
Yeli Tong
Twitter designed by Maria Maldonado from the Noun Project
Yeli Tong!Mobile UX @ XING
@YeliTong
UX!Success ≠ Product!
Success
Lesson 1
@YeliTonghttp://www.amazon.com/
@YeliTong
??
?
http://www.amazon.com/
UXUser
@YeliTong
DEVUX
Market
Technology
User
@YeliTong
PM
DEVUX@YeliTong
PM
@YeliTong
STABILITY
Lesson 2
Vanilla!UX vs. Hardcore!
UX
@YeliTonghttp://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them
@YeliTong
“UX is more (powerful) than you think”
http://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them
@YeliTongFlower designed by babi brasileiro from the thenounproject.com
Researcher
Concepter
Prototyper
Moderator
Ambassador
Lateral Leader
@YeliTong
Lesson 3
Unicorn vs. Pegasus
DEVUX
PM
Unicorn designed by Bram van Rijen from the Noun Project
Unicorn designed by Bram van Rijen from the Noun Project
Unicorn
DEVUX
PM
Pegasus
Wing designed by misirlou from the Noun Project
@YeliTong
Create your own path
2008 Communication Designer
2010 Interaction Designer
2012 UX Designer
2016 ?
Thank You@YeliTong
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