While UX Becomes Hot!Stay Cool

Yeli Tong

Twitter designed by Maria Maldonado from the Noun Project

Yeli Tong!Mobile UX @ XING

@YeliTong

UX!Success ≠ Product!

Success

Lesson 1

@YeliTonghttp://www.amazon.com/

@YeliTong

??

?

http://www.amazon.com/

UXUser

@YeliTong

DEVUX

Market

Technology

User

@YeliTong

PM

DEVUX@YeliTong

PM

@YeliTong

STABILITY

Lesson 2

Vanilla!UX vs. Hardcore!

UX

@YeliTonghttp://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them

@YeliTong

“UX is more (powerful) than you think”

http://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them

@YeliTongFlower designed by babi brasileiro from the thenounproject.com

Researcher

Concepter

Prototyper

Moderator

Ambassador

Lateral Leader

@YeliTong

Lesson 3

Unicorn vs. Pegasus

DEVUX

PM

Unicorn designed by Bram van Rijen from the Noun Project

Unicorn designed by Bram van Rijen from the Noun Project

Unicorn

DEVUX

PM

Pegasus

Wing designed by misirlou from the Noun Project

@YeliTong

Create your own path

2008 Communication Designer

2010 Interaction Designer

2012 UX Designer

2016 ?

Thank You@YeliTong