Facebook Business Page 101

FACEBOOK Business Pages for Real Estate

Facebook was the most visited Web site in the U.S. during the week ending March 13, surpassing Google for an entire

week for the first time, online metrics firm Hitwise said.

The Rules:

• Anything I say today could be outdated tomorrow.

• What I say is mostly my opinion. You can probably do it bigger, better, or different.

• I am not a geek. Facebook is more about content than it is about technology.

Facebook pages are not free.

They cost TIME.

Once your page is built, plan for 15 - 30 minutes a day for a couple weeks. And then 10 minutes a day to maintain..

Privacy?Read the privacy rules weekly.  They change at least that often.  Really.

You can customize who can see and comment on things you share (like photos), the stuff on your wall, and things you're tagged in.

Google Never Forgets.

Remember.

Who should you be?

A Facebook Profile should be used to represent an individual.

Status

Tabs

The Wall

Your Blurb

Connections are called Friends

Photo

Facebook GroupA group is used by clubs and organizations to engage their

members.

Connections are called Members

Posts do not show up in a member’s news feed.

Facebook Pages aka Fan Pages aka Public Profile

Connections are called Fans (like)

Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09)

Section 4, Point 2

“You will not use your personal profile for your own commercial gain.“

1. The pages are public, which makes them visible to search engines.

2. New content that you create on a page will

show up in the newsfeed of fans.

Why are Facebook Pages Best for Business?

3. Tabs on a facebook page can be customized.

Why are Facebook Pages Best for Business?

4. Pages allow you to create a landing page

Why are Facebook Pages Best for Business?

5. Facebook allows you to place targeted ads that link to specific tabs.

Why are Facebook Pages Best for Business?

6. Facebook provides a page analysis tool called Insights

Why are Facebook Pages Best for Business?

Before you create a page

1. Get your personal profile in order.

2.Find friends in your area or niche. (Note: Connecticut is not a niche.)

3. Become a fan of local pages and participate.

4. Take lots of local photos

How to Create a Page!It’s pretty darn easy. Really.

1. Go to www.facebook.com/pages/create.php

2. Select a Business Category.

3. Choose a Name. Think carefully about this.

4. Fill in available basic and detailed fields, add photo or logo and a blurb about your business. (Different business will have different fields.)

5. Customize your tabs. Or not.

Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video.

You can add additional tabs from applications or create custom tabs.

Missoula on Facebook

6. Choose your landing page

You can select which tab opens for new visitors.

7. Add good content*. Period.

*Use links, photos, videos, interesting updates

*The following is not good content:

8. Find other local pages and make them your favorites

9. When you have 25 fans, select a user name www.facebook.com/username

Ledyard CT on Facebook

Facebook strategy?

Facebook strategy?

My Facebook Strategy:

The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin

www.Facebook.com/LedyardRealEstate

www.Facebook.com/LedyardCT

Share Photos

Become a Resource

Encourage Community Involvement

Hi Linda, My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive. I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time. Thanks again!Drew

Tips and TricksRemove annoying stuff.

Post audio to FaceBook from your Iphone.

Facebook News Feed

Top News VS Most Recent algorithmically-generated view

Use photo tagging for more than people!

Create Lists

P.S. When you receive a friend request you can chose which list a friend belongs in.

Vflyer on Facebook

Roost on Facebook

Resources

Resourceswww.InsideFacebook.com(The Facebook Marketing Bible)

www.AllFacebook.com(Facebook Privacy Guide)

www.Mashable.com

www.Facebook.com/60in60