Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business

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Presentation given to members of the Central Fort Bend Chamber Alliance in Rosenberg, TX on April 3, 2014.


<ul><li>1.Facebook and Twitter 101 Central Fort Bend Chamber Alliance April 3, 2014 Using and To Promote Your Business </li></ul> <p>2. Get these slides here:: http://sarahtpage.com/FortBend2014/ 3. Agenda Social media review Facebook 101 Twitter 101 Live Demos &amp; Set Up Q&amp;A 4. Social Media Review 5. Photo: erinjpattison Social media is FREE! 6. Benefits of Social Media Its FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic Generates leads and sales Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros 7. Facebook 101 8. What Is Facebook? Social networking service that allows users to connect to friends and businesses Share content, links, photos, and videos Comment on others activity Remember: Personal profiles are for people, not businesses. Develop a fan page instead. 9. Facebook Stats Over 1.2 billion active users Average user is connected to 40 pages Smartphone mobile users check Facebook an average of 13.8 times a day 751 million users access Facebook from a mobile device Source: IDC; expandedramblings.com 10. Facebook Stats Average number of connections between local business pages and users is 2 billion Average number of weekly local business page views is 645 million Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com 11. Facebook Benefits to Biz Low cost Engage with fans of your business page Fans receive your updates and can upload comments, photos, and video When fans engage you on your page, their activity shows up in the News Feeds of their friends This can prompt others to check out your page and your business! 12. Facebook Benefits to Biz Can incorporate content from other social media platforms Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. Targeted advertising opportunities (cheap too!) 13. Cover Photo Profile Photo Views and Apps Like Button Contact Info / Bio 14. Composer Pinned Post Page Features 15. Highlighted Post Page Features 16. Admin Panel Messages Post Performance Insights 17. Manage Page Settings Grow Your Fanbase Find Helpful Resources Admin Panel 18. Understanding Insights 19. Understanding Insights 20. Understanding Insights 21. Understanding Insights 22. Understanding Insights 23. Facebook Offers Affordable and great for brand awareness Spent $3.70 and drove over $200 in business 102 offers claimed/5 redeemed Redemption rate on this offer was low Ask your community to share! Source: Does Eat Place 24. Facebook Offers Source: Does Eat Place 25. Facebook Boosted Posts Source: Visit Bloomington 26. Facebook Boosted Posts Source: Visit Bloomington 27. Facebook Cover Photo as Advertising Source: Bass Performance Hall Text can be no more than 20% 28. Facebook Cover Photo as Advertising Source: Mari Smith 29. Twitter 101 30. What Is Twitter? Free social networking and micro-blogging site that allows users to send and read messages known as tweets Tweets can have no more than 140 characters &amp; are delivered to the authors subscribers, known as followers 31. Twitter Stats 500 million users 60% of active users use their mobile phone to tweet Average number of followers per Twitter user is 208 Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com 32. Twitter Benefits for Biz Low cost Speed of feedback Potential reach of message Customer engagement/service Track what people are saying about your business Create buzz around upcoming events Promote your business and other content you create 33. Profile Photo or Avatar User name or handle Bio and website URL Recent tweets 34. Profile Photo or Avatar User name or handle Hashtag Mention Anatomy of a Tweet Shortened URL Retweet 35. Complete Your Profile Source: http://socialmediaexaminer.com 36. Follow People Your customers Your business partners, suppliers, contractor s and vendors Your competitors or peers Trade or professional organizations for your industry Businesses in your neighborhood Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com 37. Start Talking Types of Twitter Messages Tweet = message you send out to everyone who follows you @Reply = message you send out as a reply to one you received Mention = message you send out that mentions another Twitter username Direct Message (DM) = message you send privately to another Twitter user Retweet (RT) = message created and sent by someone else that you share with the people who follow you Source: http://socialmediaexaminer.com 38. Connect Your Online Presence 39. Connect Your Online Presence Source: http://socialmediaexaminer.com 40. Share Photos Source: http://socialmediaexaminer.com 41. Share Photos Source: http://socialmediaexaminer.com 42. Organize People You Follow Into Lists Source: http://socialmediaexaminer.com 43. Use #Hashtags Use hashtags in your marketing to help people find your business and the conversations around it. # Source: http://socialmediaexaminer.com 44. Find Local Customers http://twitter.com/search-advanced Source: http://socialmediaexaminer.com Rosenberg, TX 45. Use Twitter for Market Research 46. Use Twitter for Market Research 47. Facebook Page Setup 48. Facebook Page Setup 1. Permissions a) Default landing tab b) Posting ability 2. Basic information a) Editing 3. Profile a) Choose photo and edit thumbnail 4. Featured a) Likes and page owners 49. Facebook Page Setup 5. Resources a) Ads b) Custom user name c) Link to Twitter 6. Admin Roles a) Add or remove 7. Mobile a) Update via E-mail b) Update via mobile web c) Update via iPhone d) Update via text 50. Facebook Page Use 51. Facebook Page Use 1. Page layout and elements 2. Write a status update 3. Add photos, links, and videos to status updates 4. Uploading photos and creating albums 5. Create events 52. Facebook Page Use 1. Finding fans 2. Posting content a) Photos b) Videos c) Links d) Asking questions 3. Tagging other pages 4. Sharing posts 5. Pinning posts 6. Highlighting posts 7. Using Facebook as your page a) Liking other business pages b) Home feed usage (liking and commenting) 53. Twitter Page Setup 54. Twitter Setup 1. Go to http://twitter.com 2. Enter your name, password, and email address 3. Click on the Sign Up for Twitter button 4. Create a username 5. Click on Create my Account 55. Twitter Setup (contd) 6. Click on the gear icon at the top right and select Settings a. Account Settings: 1) Select English and Central Time Zone 2) DO NOT protect your tweets b. Profile Settings: 1) Upload a profile photo 2) Upload a header photo 3) Enter real name/business name 4) Enter actual location (Ex: Lufkin, TX) 5) Enter website URL 6) Enter bio VERY IMPORTANT c. Design Settings 1) Choose a background or upload a new image 56. Twitter Setup: Next Steps 1. Look for interesting people/businesses to follow a. Click in the Search bar at the top right 1) Search by name, username &amp; location 2) Follow other local businesses/people 57. Twitter Setup: Next Steps 2. Enter some content (140 characters) a. Tell the world youre on Twitter! b. Talk about an upcoming event, sale, a new product/service c. Link to an interesting article related to your business 1) Use a URL shortener like http://bit.ly to save space &amp; for tracking d. Reply to someone e. RT someone elses content 58. Twitter Setup: Next Steps 3. Promote your page a. Update your Facebook status with a link to your new Twitter page hit up your friends b. Include links in your E-mail signature, on your website, in E-newsletters 59. What Do You Want To Try? 60. Can I Help? Call Me! 61. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage </p>