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Presentation by Karen Pollard, CEcD, EDP on local economic development to the New Hampshire Commercial Investment Board of Realtors & Affiliates at the Quarterly Meeting held in Portsmouth, NH on June 10, 2011.
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One-Stop Service Community Economic Developers in
Practice
New Hampshire Commercial Investment Board of
Realtors Quarterly Meeting
June 10, 2011
Changing Roles
• ED is in flux, roles are being redefined
• Old methods are no longer effective
• Community and business priorities have changed
• In NH, each community is going to handle ED differently
• Look for training & professional alliance
Strategic Research• Strategic Plans,
Master Plans• Target Industries
– Composite materials– SMHT manufacturing– Back office– Retail & hospitality
• Development Districts
• Recent or future activity
• Leads & prospects Rochester Harley DavidsonGranite Ridge Development District
Show Me the Numbers
• Give information freely – “What Would Google Do?”
• Be Honest! • Community Profile• Retail Analysis• Competitive Analysis• Response to RFI’s or
Criteria Lists• Online proposal system
– Fastest accurate response possible
Granite State College Relocation & ExpansionBrady Sullivan Technology Park
Sample RFI Info
Terrific source of community data: GIS, utilities, traffic counts, future developments, approval process, etc.
Sample RFI InfoRFI RESPONSE• Location Data
– Aerial view– Tax map– Accurate size, survey data– Ownership data– Tax assessment data
• Visibility• Zoning• Sign height restrictions• Utility capacity: water,
sewer, electricity, digital• Listing agent, price
• Traffic data– Traffic counts on all roads:
highway & local– Distance to Interstate– Signalization into site
• Population counts– 5 mile radius– Daytime population
• Complete demographics package– Per capita income – Median household income
• Extras we provided:– Complete Retail Analysis– Turnpike construction data
including schedule for completion
– Developer’s Handbook
Permits & Approvals• What permits are
needed? – Coordination – Facilitation
• How long does each take? – Timelines
• When does it “go public”?
• What are the “hot spots”?
• Who are the “hot heads”?
Developer’s HandbookMaps Out the Process
Is My Community Sexy?
• Marketing pieces, PR
• Neighborhoods & Corridors
• Events, activities• Competitiveness • Maintenance Issues• Accessibility • Rochester
Downtown Open House
Rochester Main Street Downtown Sidewalk SalesCalendar of Events atwww.rochestermainstreet.org
Downshifting – Who Really Pays?
• Competitiveness between communities
• Uncertainty in business environment
• Local incentives can make a difference– CDBG– Sign & Façade Grants– Small Business Loans– NH Revitalization Zones– Tax Increment
Financing – Development Districts
Downtown Open House &Owner’s Incentives Breakfast
June 4, 2011
Case-Study: BR&E
• Techniweave 1983• GSBP move 1999 • Albany Engineered
Composites 2007• Expansion 2008• Expansion 2009• Relocation of HQ
2010• Expansion 2011• Expansion 2012
What Did Rochester Do?
• Visit, ask questions• Learn about the
industry• Identify their potential• Keep visiting (regular
contact)• Bring visitors (ie. Mayor,
CM)• Be responsive• Appreciate their
contributions• Make expansion easy• Deliver results
Headquarters Relocation
• Heart of the Company
• Growth Potential of the Division
• Personal Attention by Top Executives
• Center of International Action in Aerospace Composites Industry!
• Some back office functions still in NY (for now)
CEO Joe Morone & Governor Lynch Announcement October 15, 2010
Manufacturing Expansion
• Relocate “legacy” from MA• Research & Development• 112 Airport Dr 131k sf
200+ employees
• 216 Airport Dr 192k sf *HQ + employees (300+/-)
• TBD construction in 2012• Operational 2013
+ employees (200+/-)
• Employees after intense growth phase – 700+
• Related developments
Why Rochester?
• Workforce• Training &
Educational Facilities• Research Partners• Regional Amenities• Proximity to Air Travel• Cost of Living,
Housing• Friendly Business
Environment• Welcoming Host
Community
Time to Deliver Again• Support relationships at
State of NH– Training Programs, Grants– Community College
support– University support
• Council will visit in Summer– Tax Increment Financing
District– NH Revitalization Zone– Foreign Trade Zone– Expansion of
Infrastructure: road, water, sewer
• Ongoing relationship building
• Open lines of communication
Contact Info & Many Thanks
Karen Pollard, CEcD, EDP karen.pollard@rochesternh.netEconomic Development Manager, City of Rochester
www.ThinkRochester.biz
@RochesterEDC
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