Online Marketing

Online Marketing

REALESTATE.CO.NZ -–YOUR INDUSTRY WEBSITE

VITAL STATS!

• most comprehensive website – over 115,000 listings

• over 94% of all licensed offices subscribing

• 400,000 unique browsers per month

• most popular website for international visitors – over 120,000 unique browsers per month from more than 200 countries

• delivering over 25,000 email enquiries per month

DOMESTIC TRAFFIC

INTERNATIONAL TRAFFIC

INCREASE IN USE OF THE INTERNET

Edging ever closer to 100% online search

National Association of Realtors Home Buyer Survey 2008

AGENT PRO

AGENT PRO

ADD YOUR PROFILE

ADD YOUR PROFILE

ADVERTISING OPPORTUNITIES

From as little as $15 per month

FEATURE ON THE SUBURBS YOU WORK IN

LIMITED TO THREE SALESPEOPLE PER SUBURB

AGENT PRO BENEFITS

• Cost effective marketing

• Massive coverage

• Targeted audience

• Working for you 24/7

FEATURED LISTINGS

Only $250 per fortnight

LIMITED TO THREE PER SUBURB

FEATURED LISTINGS

10+ times the amount of traffic to your listings

COMPARE TWO SIMILAR LISTINGS

Stand

ard

Featured

STANDARD LISTING - VIEWS AFTER 1 MONTH

217 views

FEATURED LISTING - VIEWS AFTER 1 MONTH

1855 views

FEATURED LISTING BENEFITS

• Vendor paid marketing

• Limited to three per suburb

• Featured on homepage, district and suburb pages

• Only $250 for a two week campaign

BLOGS - A GREAT MARKETING TOOL

THINGS TO CONSIDER

• Do I have the skills?

• Do I have interesting insights to offer?

• How much time will it take?

• How will I promote my blog?

• What will I write about?

BLOGGING BASICS

• Be honest, genuine and personable

• Make your posts short and regular

• Be provocative at times

• Link to others and encourage them to link to you

• Use images to engage your audience

BLOGGING BENEFITS

• Raise your online profile

• Establish yourself as a subject matter expert

• Reach people outside your database

• An easy way to share and store your knowledge

• Inexpensive marketing tool – doesn’t cost anything but your time

VISIBILITY IN SEARCH RESULTS

STUCK FOR IDEAS?

• Profile a local business

• Write about upcoming community events

• Provide a market update

• Your comments on a news article or other blog post

• Use lists e.g. 5 reasons to live in...

EMAIL ALERTS - SENT FOR ALL NEW LISTINGS

SET UP YOUR OWN ALERTS

KNOW WHAT’S AVAILABLE IN YOUR AREA...

...and what the competition are listing!

ARE YOUR OPEN HOMES ON OUR WEEKLY ALERTS?

Email alerts sent out every Friday afternoon for the week ahead!

REALESTATEFORUM.CO.NZ

PROPERTY INFORMATION AT YOUR FINGERTIPS

PROVIDING INFORMATION 24HRS A DAY

EVERY PROPERTY HAS A WEB PAGE

PROPERTY INFORMATION

CONTEXT OF AERIAL IMAGES

COMMUNITY INFORMATION - WHERE TO LIVE

THE FUTURE FOR REALSTATE.CO.NZ

NEW - MARKET LEADING WEBSITE

RICH/EASY BROWSING & SEARCHING

LARGE IMAGES - EASY TO USE

SPECIALISED SITE FOR COMMERCIAL PROPERTY

SPECIALISED SITE FOR BUSINESS BROKERS

SPECIALISED SITE FOR FARMS

MAKING IT EASY FOR OFFICES

CONTACT US

0800 732 536

info@realestate.co.nz