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Periscopefor
Real Estate AgentsWhy & How-To Use Periscope
Why Are You Here?
Why are you here?Periscope has grown from 0- 10 million users in less than 1 year & YouTube is currently the top video destination for home shoppers online. The majority of home shoppers are looking for videos of homes for sale to view the inside of a home. And 80% of home shoppers are looking for videos to learn more about a specific community. Yet, most real estate agents are not taking advantage of video, Periscope and YouTube.
Today… we will learn the How & Why to use Google+.
THE GOALToday… we will learn the How & Why to use Periscope, YouTube & Video.
Periscope
● App Founded March 2015● Now owned by Twitter● 10 million users (Sept 2015)● 1% of internet users● 40 years of video streamed every day
What is Periscope
● Live streaming video app● Find videos close to you● Find videos about subjects you like
(hashtags)● Videos disappear in 24 hours
Why Periscope
● Live video (more real), viewers are tired of edited videos
● Works with Twitter (grow your following)● Growing fast!!
Ways to reuse Periscope
Upload your Periscope to: ● YouTube (importance on the next slide)
○ Facebook○ Twitter / other social media
● Your Blog● Where else?
Why Do You Need YouTube?
Online Visibility - Use YouTube to get to Page 1 of google (easier than a blog post)
YouTubeYouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006.
Easy to make video● Instant Tour
of a home● Stills to a
video● Walk around● Periscope
Social Media (YouTube) isn’t going anywhere
● It’s owned by GOOGLE!● YouTube has 1 billion users● 14.4% of Americans use YouTube during
work● 40% of YouTube visits are from mobile● The majority of home buyers use YouTube
for home videos
Benefits of YouTube for Youthe Real Estate Agent
1. Show up in the search results (with video)2. Listings with videos have 403% more
inquiries3. Grow your following
About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateTested, tested & tested some more.
I love YouTube for google search results! Especially for listings
Pinnable Real Estate - the book
The Challenge - Using Periscope & Using the Video
Are you avoiding social media / internet marketing? (Periscope)1. Do you think Periscope is a waste of time? 2. Do you think Periscope is a fad?3. Do you think Periscope is hard?
Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website● Commit to always improving your brand
Today: Steps NecessaryOverview
1. Preview Periscope2. Preview YouTube3. How to have your videos found4. Resources to make videos
Let’s go to Periscope
● Your Profile● Your Followers● Link to Twitter
https://www.periscope.tv/LevIsraelLIVE
YouTube Basics
Let’s go to YouTube
Your Channel
● Trailer Video (shows on your channel)● Playlists● Use Keywords
Videos to Share
● Listings● Area information (huge on Periscope)
○ one of the most followed Scopers is Discover Israel● Testimonials ● Educational Information
○ Market updates○ Area info○ Your interests
How to have your videos found● Promote your videos
○ Your blog○ Trulia○ Realtor.com○ Google+○ Facebook○ Pinterest
● Keywords○ Address○ Neighborhood name
Video Keywords
1. Google the keywords you want2. Pay attention to the autofill keywords3. Look and see if there are any videos
Address works
#5 is my video
Making Videos
Live - PeriscopeorUse Photos● Visual Tours (most common)● Animoto● Slidely● Other movie makers
Most Important
When making videos be: ● Memorable● Eyecatching● DO IT!
Animoto - photos to video
● Share to Youtube● Good quality● Easy to use● Music is older
Your Blog / Video Topics
4 Topics for your blog / videosIdeas: (these could all be video)1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community
What to do
● Use Periscope or● Take Photos & Make Videos● Share videos● Use Keywords● Be engaging - get comments
Resources● CharlieAllred.com - Online Blue Print● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)● Follow me on Google+: google.
com/+CharlotteAllred● Serious about your online presence, join the
mastermind (email charlie@srephoenix.com)
Local MastermindKiller Online Real Estate Agents● Meet once a month - 3rd Weds at 9:30am● Next meeting: Wednesday Feb 17th● Topic: Your Keywords
○ Find your Keywords for your niche ○ Find blog topic keywords○ Where to use keywords
● Roundtable discussion
Monthly Topics
● Your Online marketing plan● Categories for your blog / Keywords● Best Website Platforms● Plug ins● How to get visitors to opt in to your site● Social Sites: YouTube, Google+, Pinterest
2016 Killer Online Mastermind
● Meet once a month● Partnered with a company to do the work for
you:) ● Email me for more info: charlie@srephoenix.
com
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