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1©2015 Talend Inc
Unleashing Data Driven Marketing with Self-Service Data Preparation
2
Connecting the Data-Driven Enterprise
Data-Driven companies…
· 23 times greater customer acquisition
· 6 times greater customer retention
· 19 times more profitability
McKinsey’s DataMatics 2013 Survey - Using customer analytics to boost corporate performance
3
But there’s a data gap
Of contact DataIs inaccurate
Personal records compromised in the US since 2005
Annual financial impactof bad data quality per org
25%
Don’t have the data for personalizing content
Of contact Datahad at least 1 change
in past 12 months
71%
Sources: Sirius Decision, Integrate, Experian, Privacy Clearinghouse,Target Marketing, Forbes insights, Chiefmartec.com, Emarketer
534M
14M$947
Marketing apps, across 43 categories
54%
Variety
Velocity
Veracity Quality
Completeness Control
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Efficiency Gap
80%time
wasted on prep
EmpowermentGap
70%users don’t
have access to the data
6079average files with ‘salary’
GovernanceGap
The last mile of data driven marketing has many roadblocks
Sources : Harvard Business Review, PWC, Gartner, Skyhigh Networks
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Introducing Talend Data Preparation
Create clean and valuable data in minutes, not hours
Self-service data cleansing for anyone
Empower business and IT towards faster business insights
6
Demonstration
Leads and contactsfrom business partner
Self-Service Data Preparation
DataIntegration
Campaign ROIAnalytics
4h?
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Demonstration
Leads and contactsfrom business partner
Self-Service Data Preparation
DataIntegration
Campaign ROIAnalytics
10 à 15’
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Demonstration
Leads and contactsfrom business partner
Self-Service Data Preparation
DataIntegration
Campaign ROIAnalytics
Less than 1mn
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From Do It Yourself to managed self-serviceLoosely coupled Self Service Data Pareparation and Enterprise Class Data Integration
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Product Editions
Free Desktop Talend Data Preparation
• Single User and desktop based
• Fully functional data prep capabilities
• File Import/export
• Limited by desktop resource
• Do it Yourself data prep
• Multi user with role based security
• Advanced data prep
• Extreme scalability and sampling
• Fully integrated with Talend Data Fabric
• Self-Service with control and governance
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Product Edition
Free Desktop
Q2 2016Available today as a free downbload
Talend Data Preparation
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Self-service Data Preparation meets Data DrivenMarketing
ROI des campagnes, leads attribution…
Standardizeand certify
Self Service Analytics
Enrich
« ad-hoc »Integration
Marketo, Salesforce, Oracle, Adobe…
Données de contacts, de référence… Data ingestion and enrichment
360° view
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Reconciling IT with Marketing Operations
Self-Service Data Prep
Established Governance and
operations at scale
Trusted and ready to consume data sources
Automate and operationalize
Marketing
IT
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Data Prep
Cutting the time to insight for business analyst
“With a dedicated Data Preparation solution,
78% of analysts reduced time spent on data prep ;
24% by more than half”
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Spec Develop Analyze Develop Analyze Develop Analyze
Without :
Cutting the time to delivery for Data Driven Martech
2Wks 3Wks 1Wk 1Wk2Wks 2Wks 1Wk
12 weeks
Business IT
With :
1Wk
5 weeks, 3 days
1Wk 1Wk 1Wk1Wk 1Wk
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2
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Your data driven experience start todayhttp://fr.talend.com/products/data-preparation
Discover the videos
Download the Free Desktop
Follow the Getting Started Guide
- Introduction- Datasets and data discovery- Data preparation and Recipes
- Download the installer- Click on the installer- Launch the application
- Download the intercative PDF- Follow the guide- Now, you are the data hero!
1
17©2015 Talend Inc
Unleashing Data DrivenMarketing with Self-Service Data Preparation
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