Australian Healthcare Professionals on LinkedIn

Preview:

Citation preview

AUSTRALIANHEALTHCAREPROFESSIONALS REPORT 2015

Demand for healthtalent outstrips supply1

Some specialists areeven more in demandthan others

Ability to make an impact is moreimportant to Australian healthcareprofessionals than the widerAustralian professional community

LinkedIn Talent Solutions recently analysed its healthcare membership to identify where to find talent, who the top employers are and what healthcare professionals are interested in on LinkedIn.

This infographic presents a summary of the key findings of LinkedIn's Australian Healthcare Professionals Report.

The report uncovered that there is high demand and high supply in almost all Australian metropolitan areas. The exception to this is Adelaide. So if you are looking for talent, try Adelaide!

Passive recruitment

Health professionals onLinkedIn are growing

Attract top talent

Demand

High Demand

Saturated

Small Markets

Untapped

SydneyMelbourne

BrisbanePerth

AdelaideNew South Wales

QueenslandNewcastle

VictoriaCanberra

Other

51,73150,08330,59520,11515,1059,4487,7965,5934,8564,65523,6445

There are 235K+ Health Care Professionalson LinkedIn in Australia

TOP

RE

GIO

NS

236,445TOTAL TALENT POOL

Note: Size of bubble indicates size of pool. Higher demand index means that professionals are receiving more contact from recruiters than peers in other regions

Source: LinkedIn member data, as at October 2015

gynaecologist

radiologist

sonographer

general practitioner

physiotherapist

nurse

occupational therapist

midwife

rehabilitation consultant

psychiatrist

anesthetist

orthopaedic surgeondirector nursing

podiatrist

radiographer

mental healthexcercise physiologistsurgeon

audiologist

pathologist

dental assistantclinical psychologist

case manager

dentist

psychologist

pharmacist

doctor

social worker

therapist

paramedic

counselor

youth worker

chiropractor

dietitian

childcare worker

caseworker

nutritionist

physical therapist

dental surgeon

# of LinkedIn Members

500 50,00020,00010,0005,0002,0001,000

Dem

and

Ind

exM

ore

Dem

and

Less

Dem

and

Saturated High Demand

UntappedSmall Markets

Supply vs. demand of members by title

In your efforts to find the best candidatefor your hard to fill role, you may need

to consider passive recruitment.

Source: LinkedIn member data, as at October 2015

Specialist roles such as gynaecologists, radiologistsand sonographers are in very high demand

Aus

tral

ian

Hea

lth C

are

Pro

fess

iona

ls

Aus

tral

ian

Pro

fess

iona

ls

Note: Question asked: Please select the 5 most important factors when considering a job opportunity.

Sample: 213 Australian Health Care Professionals respondents and 15,299 Australian Professionals respondents.

Source: LinkedIn Q1 2015 Talent Drivers Survey

50%

54%

42%

44%

42%

38%

38%

37%

37%

34%

37%

30%

35%

37%

35%

36%

34%

29%

33%

41%

Good work/life balance

Excellent compensation & benefits

Ability to make an impact

Culture that fits my personality

Job security

Having a good relationship withyour colleagues

A place I would be proud to work

Values Employee Contributions

Having a good relationship withyour superiors

Challenging Work

70% of LinkedIn users are passive candidates. These professionals are not actively looking for a new role, but are open to discussions with a recruiter about a job opportunity.

Think about incorporating a passive recruiting strategy to make use of this talent pool when looking for new hires.

LinkedIn is an excellent way to research and attract passive talent. Build your brand on LinkedIn to ensure that you are top of mind when talent starts looking for a new opportunity.

Jan 12

70,000

80,000

90,000

60,000

50,000

40,000

30,000

20,000

10,000

0May 15Dec 14Jul 14Feb 14Sep 13Apr 13Nov 12Jun 12

Allied Health Professionals83,786 members3.6x growth

Nurses70,716 members4.4x growth

Mental Health Professionals50,6003.2x growth

Doctors36,670 members2.8x growth

The number of Healthcare Professionalsin Australia on LinkedIn has grown ~3.6xsince January 2012

Source: LinkedIn’s 2015 ANZ Talent Trends report

3 ways to ensure that yourorganisation is attractive to top talent

Setup your LinkedIn company page

Grow your follower base

Engage followers with regular, relevant status updates

About LinkedIn Talent Solutions

LinkedIn Talent Solutions offers a full range of recruiting solutions to help organisations of all sizes find, engage, and attract the best talent.

Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful.

With over 380 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network.

2

3

4

5

6

30% higher than overall LinkedInmembership growth in Australia

1

2

3

Australian HealthcareProfessionals Report 2015

Download hereAustralian Healthcare Professionals Report 2015 1

Australian Healthcare Professionals Report 2015

Where to find talent in Australia