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DU- CulturalTransformation©2016,EngageMeManagementConsultancy.Private &Confidential. 1
1
Becoming an Employer of ChoiceEmployer Branding
` Engage MeAn OverviewEngage Me, your experts in organisational culture, employee engagement and happiness.
Who We Are:
Partof
What We Do:
Inform,Inspire&Entertain
EngageMeMagazine
WorkwithPurpose
EngageMeConsulting
Partof
Engage Me Magazine: Designed to Inform, Inspire & Entertain
“FromworkandHRtrends,towellnessandlifestyle,EngageMeisyourone-stopresource
forpioneeringcontentdesignedtoinform,inspireand
entertain.”
BrettSmyth,Founder
www.engageme.online
Partof
Engage Me Consulting: Driving organisation culture & identity
By establishing strong Employer Brands & Employee Value Propositions (EVP’s)
Bringing Organisational Cultures to Life
Partof
Organisational Culture & IdentityEVP & Employer BrandingThe What, Why & How in building high performance, driven by happy employees & becoming an employer of choice.
What is an Employer Brand & EVP?
EmployerBrandingistheartofmarketingyourinternalcultureinordertoattractnotonlythebest,butalsothe
RIGHTtalenttoyourbusiness.
EmployerValueProposition(EVP)isyourpromisetobothexistingand
prospectiveemployees– essentially,it’saconcretesetofattributesthatoutlineyour
valueofferingtoemployees.
Whatisyourstory?
Whatisyourpromise?
Partof
Practical Employer Branding Examples – Career Page
AirBNB
Zappos
O2
Why is it important to establish an Employer Brand & EVP?
§ Agingpopulation§ GenerationYvalues§ Global/flexiblemarketplace
WARFORTALENT
§ Socialmedia
TRANSPARENCY
§ ProfitAmbassadors
ENGAGEDEMPLOYEES
Partof
Youremployerbrandbringsyourcultureto
life,makingittangible.
Who are your key drivers?
CEO/MANAGEMENT HUMANRESOURCES COMMUNICATIONS MARKETING
ORGANISATION-WIDE ENGAGEMENT
Partof
How do you establish a sound EVP & Employer Brand?
Byfollowingaunique4-stepculturecreationapproachtobuildhigh-performanceorganisationspoweredbyhappy,motivatedemployees
CultureReview EmployeeEngagementStrategy
AssessSuccessCultureIdentity(EmployerBranding)
EMPLOYERBRANDING
Partof
What should you be aware of?
ü Knowyourtargetmarket
ü Createsynergywithyourcorporatebrand
ü Deliveryourbrandexperience
ü “WalktheTalk”
X Don’trushtheprocess(jumpintoofast)
X Onlytalktohappyemployees
XMakefalsepromises
X Neglectanyofthetouchpoints
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How does this translate into tangible best practice?
The emotional & tangible connection between companies and employees
EVPEngagementthroughtheEmployeeLifecycle
RESEARCH APPLICATION&INTERVIEW
CHOOSE JOIN WORK ACHIEVE LEAVE
EVP,COMMUNICATIONSANDYOURBRAND’SESSENCE- THEWOWFACTOR!
Partof
Recommended core areas of EVP & Employer branding focus:
RESEARCH APPLICATION&INTERVIEW
CHOOSE JOIN
• Jobboards&ads• Friends&family• Careerfairs• Website(Careerspage)• Facebook• Twitter• LinkedIn
• Submissionprocess- SLA’s
• CandidateQ&A’s-Keypointofcontact
• Structuredinterview
• Offerletter• Benefitspack-
Sitevisit
• Relocationguide• Welcomekit
Onboardingpack/• process
OrientationeventWelcomelunch/dinner
• Buddysystem
Partof
Recommended core areas of EVP & Employer branding focus:
WORK ACHIEVE LEAVE
• Communications• Engagementstrategy• Employeeevents• CSRprograms• Manager/leadertoolkits–
Mentoring• Employeesurveys
• Talentmanagement• Careerdevelopment• Reward&recognition
• Exitinterviews• Alumninetwork
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What are you aiming to achieve?
Theemployeeconstantlyspeakspositivelyabouttheorganisationtocolleagues,potentialemployeesandcustomers.
Theemployeehasanintensedesiretobeamemberoftheorganisationdespiteopportunitiestoworkelsewhere.
Theemployeeexertsextraeffortandexhibitsbehavioursthatcontributetobusiness
success.
SAY
STAY
STRIVE
Partof
Office Mobile: +971 56 809 5288 Office Landline: +971 (0) 4 557 3086Email: brett@engageme.onlineWebsite: www.engageme.online
Engage Me Headquarters:Address: 904, Tower A, PO Box 390273, Prime Business Centre, JVC, Dubai, UAE
CONTACTUS
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