Expanding Your Campus Brand through Engaged Learning - Nadene Reynolds

Expanding Your Campus Brand Through

Engaged Learning

Today’s Objectives

Discuss strategies to improve youremployment brand and recruiting at UF

Highlight ways to incorporate experiential learning elements into your recruiting strategy

Suggestions to connect with campus partners and target populations

Candidates

Wants & Needs

• Open Honest Dialogue• Potential for Growth/Advancement

• Flexible Hours• Learn Skills & Gain Knowledge

• Work that Matters• Fair & Ethical Supervision

Millennials Want

• Obtain skills needed to pursue chosen career” (90%) 

• Acquire a well‐rounded general educa on” (81%) 

• Develop an in depth understanding of a specific field of study” (79%)  

• “Establish social networks that will help further my career ( 73%) 

UF Students

Want

Students in the Research University Survey, 2013

Wants & Needs

• Awareness of Industry • Skills (technical and soft)• Ability to communicate skills and knowledge 

• Ability to demonstrate skills and knowledge

Candidates Need

Needs & Wants

Bridge the Gap

Experiential Education

is a philosophy in which educators purposefully engage with learners in direct experience and focused reflection to increase knowledge, develop skills, clarify values, and develop people's capacity to contribute to their communities.

Career Readiness

Classroom Knowledge

Experiential Education

Professional Development

Competency Development

Experiential Education

Cooperative Education

Community Service Projets

Internship Practicum Mentoring

Job Shadowing

Service Learning

Lab Experience

Gator CareerLink

RecruitmentSite

Social Media

Job Postings Information Sessions

Training & Onboarding

Infuse it

Academic & College Units

• Seminar or Capstone Courses• Career Nights, Fairs or Industry Education Events

Student Organizations

• Professional or College Councils• Service or Recreational• Cultural

Collaborations

Campus Units

• Center for Leadership and Service• Multicultural and Diversity Affairs• Veterans Success Center

Special Populations

• Teaching Assistants• UF Online, EDGE• Innovation Academy, PACE, Machen Florida

Opportunity Scholars

Collaborations

Career Resource Center

• In person and Virtual Career Fairs• Employer2Student Programs

• Careers In . . . . • Pre Career Showcase Workshops• Employer Resume Critique• Employer Mock Interviews

• Customized College Workshops• Gator Shadow Day

Collaborations

References• Felicia, Patrick (2011). Handbook of Research on Improving 

Learning and Motivation. p. 1003.ISBN 1609604962.• http://www.aee.org/what‐is‐ee

• 3 things millennials want in a career ( hint: it's not more money) Adam Miller March 26, 2015http://fortune.com/2015/03/26/3‐things‐millennials‐want‐in‐a‐career‐hint‐its‐not‐more‐money/

• UF SERU 2013 Executive Summary

• PwC’s millennials at Work Study