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Resourcing Transformation
Samantha Ramsay – Head of Resourcing & Employer Brand @ House of Fraser
25th February 2016
It is not the strongest of the species that survive, Nor the most intelligent, But the one most responsive to change.
-Charles Darwin
1. The art of the possible 2. Steal with pride 3. Group and Focus
3 steps to successful transformation
Brow
se &
Cho
ose Assessment & Selection
Resourcing as market leading experts in our field. To continuously provide the best external talent to support immediate and future recruitment demands.
To enhance the quality of hires through improved assessment and interview techniques enabling an increase in employee retention and capability.
Shop
Fro
nt
Attraction & Sourcing
To better attract, engage and educate current and potential talent to successfully place them in the right roles across our business.
To create an Employer Brand of choice that captures the essence and culture of our business. Our communications will cleverly focus on job seeker requirements putting us ahead of our
competitors
Resourcing StrategyBu
y &
Col
lect Offer & Onboarding
To develop forecasting capabilities and hiring strategies through knowledge of attrition, growth & succession to identify Resourcing requirements across the business.
To maintain the engagement of new talent, maximise our referrals and utilise customer feedback to continually advance and improve Resourcing processes.
Prov
idin
g a
VIP
Cust
omer
Exp
erie
nce
• Red
uce
Attriti
on
• Im
prov
e Ti
me
to H
ire
• Cre
ation
of T
alen
t Poo
ls • E
mpl
oyer
of C
hoic
e • A
war
d w
inni
ng R
esou
rcin
g Fu
nctio
n• C
usto
mer
Exp
erie
nce
Communicating the goal to all was key to the success of the programme
In house Recruiter Awards: – Winner - Best Employer Brand– Highly Commended - Best Retail Recruitment Team
The FIRM (Shortlisted, awards are held in May):– Recruitment Team of the Year– Best Careers Website– Best Development of an Employer Brand– Outstanding Impact Transformation and Change– Recruitment Leader of the Year
.....and the result
Brow
se &
Cho
ose Assessment & Selection
Resourcing as market leading experts in our field. To continuously provide the best external talent to support immediate and future recruitment demands.
To enhance the quality of hires through improved assessment and interview techniques enabling an increase in employee retention and capability.
Shop
Fro
nt
Attraction & Sourcing
To better attract, engage and educate current and potential talent to successfully place them in the right roles across our business.
To create an Employer Brand of choice that captures the essence and culture of our business. Our communications will cleverly focus on job seeker requirements putting us ahead of our
competitors
Resourcing StrategyBu
y &
Col
lect Offer & Onboarding
To develop forecasting capabilities and hiring strategies through knowledge of attrition, growth & succession to identify Resourcing requirements across the business.
To maintain the engagement of new talent, maximise our referrals and utilise customer feedback to continually advance and improve Resourcing processes.
Prov
idin
g a
VIP
Cust
omer
Exp
erie
nce
• Red
uce
Attriti
on
• Im
prov
e Ti
me
to H
ire
• Cre
ation
of T
alen
t Poo
ls • E
mpl
oyer
of C
hoic
e • A
war
d w
inni
ng R
esou
rcin
g Fu
nctio
n• C
usto
mer
Exp
erie
nce
Attraction & SourcingTo better attract, engage and educate current and potential talent to successfully place them in the right roles across our business.
To create an Employer Brand of choice that captures the essence and culture of our business. Our communications will cleverly focus on job seeker requirements putting us ahead of our competitors.
Shop Front
We’ve built and launched an employer brand
After a big internal launch and a brand new website – all using House of Fraser people as the stars of the show – the feedback we received was pretty amazing. They loved it. And the results show just how much candidates loved it too.
Nearly 720,000 careers site page views between 27th May and 30th
July 2015Over 280,000 site sessions in the same timeframe
A conversion rate of nearly 25%
25,712 ‘Apply’ clicks recorded in August 2015 alone (up from 10,567 in August 2014!)
93% completion rate for our ‘Behind the Scenes’ campaign video
We’ve implemented Live Chat
Browse and Choose
Assessment & SelectionResourcing as market leading experts in our field. To continuously provide the best external talent to support immediate and future recruitment demands.
To enhance the quality of hires through improved assessment and interview techniques enabling an increase in employee retention and capability.
We send all candidates a report based on their online assessment telling them how they did, no matter the result…
We’ve improved the candidate experience in store at assessment centre
We’ve implemented video interviewing…
Offer & OnboardingTo develop forecasting capabilities and hiring strategies through knowledge of attrition, growth & succession to identify Resourcing requirements across the business.
To maintain the engagement of new talent, maximise our referrals and utilise customer feedback to continually advance and improve Resourcing processes.
Buy and Collect
NPS & KPI’s
We send new starters a welcome card signed by their team
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