The A - Z of How to Use Google Plus for Recruiting

The A-Z of How To Use Google Plus For Recruiting

Presented byAndy Headworth

Social Recruiting ConferenceCalgary 11th May 2015

Why should I even bother with Google+ for recruiting?

A regular part of your social recruiting toolbox

+

Familiar stream style

Menu dropdown

Essential for SEO and search

People searching

People searching & community

Messaging and hangouts (& app)

Company pagesNotifications and all settings

Stream and posting content

G+ Menu

Pinterest ‘lookalike’

Schedule Hangouts On Air

Profile

Circle strategy

• Skills• Job titles• Industries• Competitors• Target Companies

SourcingPipeline

Tracking

Align Circles with curated content

Architecture

Rail

Construction

Civil Engineering

Circles

Circles

Circles

site:plus.google.com inurl:about “About – Google+” "lives ** calgary|Alberta” "marketing manager"

Circles

Circles

Your new circle

Sharing circles

• Colleague• Team• Community

Circle members

Remember: No email and no ‘permission’ given

Circle members

Communities

Communities

Communities

Communities

556 Marketers who attend marketing ‘Meetups’ in Calgary & 2793 members of the Calgary Marketing Club on LinkedIn

Community members

Many G+ communities to learn from

Communities are all different

Some even allow you to post jobs!

Lots of members, but searching is not easy

X-ray doesn’t work effectively on communities

But they have joined for a reason…..

Hangouts

Hangouts - Messaging

• One to one messaging• Group messaging• Photos, videos, GIF’s, maps, emoji• Messaging syncs between all

devices

Hangouts – video

• Easy to use video calls while while in messages or Gmail

• One to one calls• Group calls up to 10

people• Hangout apps like Draw,

Effects and Lower Third

• On Air • Live streaming – schedule, HD, YouTube & your website video

call. Automatically saved to YT channel• Live conversations – live interactive conversations• Excellent participant settings customisation

Hangouts – calling

• Make calls from desktop, iOS & Android

• Completely free to other Hangout users

• Call nearly all phone numbers in Canada and US for FREE & low international rates

How to do Hangout

How to do Hangout

How to Hangout with someone

How to do a Hangout On Air

1. Connect your YouTube account to Google+ account2. Invite specific people (email) or G+ Circles3. Then name your Hangout

How to do a Hangout On Air

How to do a Hangout On Air

https://youtu.be/bS-spjHXlY8

Hangout On Air

Why should your company do Hangouts On Air?

• Communicate your brand’s culture and personality• Give your brand a human factor that people can relate to• Increase brand recognition and build a following• Position your brand as a thought leader in your field• Demonstrate your expertise and knowledge• Transparency and access to recruiters• Candidate Help, Q&A• SEO• Build a new channel - YouTube

Hangout On Air

https://youtu.be/yr4LZEtPTDA

Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints.A page can have multiple administrators. A business page cannot +1 another page, can’t +1 content on the wider web and cannot add people to circles (unless users mention the page or add it to their circles first).

Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web.

Pages

Pages – Business Pages

• Easy to set up• Create your business page with information about your

company, including pictures and videos.• SEO• Google has connected these pages to their mapping

system and uses them in results for local searches. Gold dust in search

• Make sure your Google Plus page links to your website.• Custom URL, as in:

https://plus.google.com/+YourCompanyName.• Keywords – tagline and profile• Link all your other social media profiles.

Share and Schedule content from across the webwith tools like Buffer and Hootsuite

Pages – Business Pages

Collection *NEW*

Google+ Tools

http://hangouttoolbox.com/

http://www.circlecount.com/

https://friendsplus.me/

https://buffer.com/

http://www.hootsuite.com/

Essential for SEO and search

People searching

People searching & community

Messaging and hangouts (& app)

Company pagesNotifications and all settings

Stream and posting content

G+ Recap

Pinterest ‘lookalike’

Schedule Hangouts On Air

http://goo.gl/K3c55a

andy.headworth@sironaconsulting.com

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