The Organisational Benefits of Employee Advocacy

The Organisational Benefits of Employee Advocacy

Organisations spend significant sums of money

on media to drive organisational reputation..

Media and PR professionals are engaged to

communicate the brand promise

With the advent of Social Media, customers

have easier access to brands.

Also, customers rely on their peers and friends for

feedback on product quality, performance, etc.

Therefore, the need for establishing channels that are

perceived as more credible than chat-bots and other

traditional service mechanisms.

Hence the rise of and emphasis on “Employee Advocacy”

which brings Human Resources at the forefront of these

initiatives.

“Employee advocacy refers to organisations empowering and equipping

their employees to share company-specific content with their network.”

There are several advantages of this approach. These include:

A. Establish Employees as Thought-leaders

B. Boosts Information Quality

C. Sales & Marketing Perspective

D. Foster a Culture of Transparency

E. Obtain Customer Feedback

F. Identify Robust Channels of Communication

G. Increase Employee Engagement

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