The Revolution Will Not Be Televised

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The revolution will not be televised.Christian Forman

Appcast, Founder & CEO

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1998 2015US GDP

DOWHit TV Show

US Government Debt% of Americans uninsured for Health

Amazon RevenueSmart Phones In Use

Facebook UsersMusic Streamed (Songs)Netflix Streamed (Hours)

$9.1 Trillion

$5,526,193,008,897

9,181Friends, Seinfeld

0$610,000,000

16.3%

000

$18.1 Trillion

$19,401,002,590,00

17,425Game of Thrones, Empire, NCIS

1,900,000,000$107,000,000,000

11.9%

1,440,000,000 (MAU)317,000,000,000

42,500,000,000

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We’ve lived through a ‘kitty hawk’ moment.

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2015

$59.6B

1998

$1.9B

Online Advertising Dollars

Mobile

Social

Search

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The rise of the machines.

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1998

Manual | Latent Decision Making & Evaluation Limited Distribution | Slow Optimization.

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2015

Automated | Real-Time Decision Making & EvaluationUn-limited Distribution | Fast Optimization.

Programmatic Engine

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Programmatic advertising: The quiet revolution.

1. ’Real-time’ optimization2. Data driven placement3. Better targeting4. Transparency5. Competition

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67% of digital will be programmatic in 2016.(IT’S ACTUALLY A LOT HIGHER).

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Online Recruitment Ad Dollars

2015

$3.4B

1998

$105M

Social

Aggreagtion

Job Boards

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All we have done is take this.

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And move it here.

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These guys are still in charge.

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No Terminator. Just Goats.

Less than 1% of recruit ad spend is programmatic.

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We are ‘jack of all trades,

master of none’

Interviewing

Limited budget

Multi disciplinary

Competing priorities

Sourcing

Analyzing

Many bosses

Hiring

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The cadre is forming.

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Case Study 1: Spread the peanut butter

Traditional Approach Programmatic

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Lower costs & more applies on the right jobs.

 ClicksSpent

ApplicationsApply Rate

CPAApplies on

HTFApplies on

ETF

Programmatic 40,986

$25,056 3,696 9.02% $6.78 32% 7%

Traditional 47,461 $30,039 3,964 8.35% $7.58 16% 21%

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Case Study 2: Save pennies to invest dollars$39.38

$23.01

$21.26 $20.37 $20.08 $19.54

$17.95$15.02

$10.25$9.26

CPC Site 1 CPC Site 2 CPC Site 3 CPC Site 4 CPC Site 5 CPC Site 6 CPC Site 7 CPC Site 8 CPC Site 9 Programmatic

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Same/better quality; significantly lower cost.

January February March$0

$2,000$4,000$6,000$8,000

$10,000$12,000$14,000$16,000$18,000$20,000

$0.00$0.20$0.40$0.60$0.80$1.00$1.20$1.40$1.60

$1.16$1.32

$1.42

SpendSponsored ClicksCPC

May June July$0

$2,000$4,000$6,000$8,000

$10,000$12,000$14,000$16,000$18,000$20,000

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60$1.51

$0.76

$0.36

SpendSponsored ClicksCPC

$20.52

$ 4.05

TraditionalLimited Sites

’No Rules’No Programmatic Bidding

ProgrammaticMany Sites

‘Apply Rules’Programmatic Bidding

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http://www.appcast.io/resourceschris.forman@appcast. io

The revolution is in a white paper.