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Relational Solutions, Inc.
• Joint Business Planning Sessions requires Collaboration between retailers & Manufacturers. ROI for Trade Promotions needs to be positive for both retailers & CPG manufacturers. Post Promotion Analysis and Trade Promotion Intelligence is needed.
• Manufacturer ships cases/pallets/displays, how does that translate to consumer units?
• Is your organization supply side or demand driven?
• How much product does your case/pallet/display hold?
• Can the Retailer realistically move that amount of product in the promotional time period?
• Retailer offers consumers many brands and has limited shelf and back room capacity.
• Consideration for Retailer constraints drives collaborative partnerships
• Consumer deserves the freshest product possible.
Improve JBPS with Retailers!
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