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Recently I gave a presentation at Vend about Social Media 101 for Retailers. This presentation covers the best practices for retailers on Facebook, Twitter, Instagram, Pinterest, Yelp, Google+ and more Email: cpham@kwinmedia.com Website: http://www.kwinmedia.com Phone: 1.416.832.5314 Twitter: @cammipham
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@CAMMIPHAM | @KWINMEDIA
SOCIALMEDIA
FORRETAILERS
@CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA
@CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA
@CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA
Profile
→ Add contact page to your website.→ Claim all of your social accounts → Fill out your profiles.
@CAMMIPHAM | @KWINMEDIA
{ }MARKETING IS NO LONGER ABOUTTHE STUFF THAT YOU MAKE BUTABOUT THE STORIES YOU TELL
@CAMMIPHAM | @KWINMEDIA
Seth Godin
Lifestyle
→ Don't sell a product, sell a lifestyle.
→ Your brand is the key to thelifestyle.
@CAMMIPHAM | @KWINMEDIA
HAVE A BRAND CONTENT GUIDELINE
BE CONSISTENT
@CAMMIPHAM | @KWINMEDIA
Ask
→ If you don't ask, the answer isalways NO.
Note: Never ask for reviews on Yelp
@CAMMIPHAM | @KWINMEDIA
MARKETINGWITHOUT DATA IS
LUCK@CAMMIPHAM | @KWINMEDIA
Analytics
→ Setup Google Analytics→ Add UTM Code to track links.→ A/B test
@CAMMIPHAM | @KWINMEDIA
MEDIASOCIAL
DON'T
FORGET
THE
SOCIAL
IN
@CAMMIPHAM | @KWINMEDIA
Engage
→ Be Human. People want to talk topeople not brands→ Your competitors unhappycustomers are your future happycustomers
@CAMMIPHAM | @KWINMEDIA
Facebook→ Increasingly a pay to play game→ Organic Reach vs. Paid Reach → Edgerank + the 3 factors that determinewhether your fans see your organic pageupdate: 1. Relationship between fan and update 2. How fans talk about your update (likes, comments, shares) 3. How many negative comments that update received?
Likes, comments and share are the name of thegame. [Engagement].
@CAMMIPHAM | @KWINMEDIA
Facebook→ So let’s talk about how to be AWESOME!
1. Promoted Post 2. Targeted Post3. Create kick ass content
→ Only promote posts that your fans already love!
→ Facebook rewards people who are awesome atcreating Facebook content
→ Stumped on what type of content to share? What are you most FAQ's Facebook Graph Search
@CAMMIPHAM | @KWINMEDIA
Facebook→ To be awesome on Facebook you must: give, give, give, give… then you have permission to ask for something in return.
@CAMMIPHAM | @KWINMEDIA
GIVE Fun photos Tips and tricks Great ideas RecognitionHow To'sComments, LikesAdvice
ASK Buy from us Visit us Click our link Read about us Like, Comment, ShareCall us Look at our ads Join our mailing list
Do these things
10 times
For each time you
do one of these
things
→ Pin most engaging status→ Feature + Reward Top Fan of the Month→ Secret Social Deal - Exclusive to followers→ Website Custom Audiences +Remarketing
@CAMMIPHAM | @KWINMEDIA
@CAMMIPHAM | @KWINMEDIA
FACEBOOK ADS
+A/B TEST
=MARKET
RESEARCH
→ Pin your promotion | leadgeneration card→Testimonial: Search for your brandand favorite positive reviews.
@CAMMIPHAM | @KWINMEDIA
→ Use Twitter Ad tool to scheduletweets→ Image: 2:1 aspect ratio (1024 x 512 pixels)→ Twitter Cards
@CAMMIPHAM | @KWINMEDIA
@CAMMIPHAM | @KWINMEDIA
HAVE FUN !!!
→ Twitter Chat- launch a new productor event
@CAMMIPHAM | @KWINMEDIA
INSTAGRAMHOW TO TAKE THE PERFECT PHOTO
USER-GENERATED
CONTENTNATURE LIGHT
SIMPLEBACKGROUND
→ Swap bio link and tell followers toclick on bio link to buy product/claimpromotion.→ Reshare use-generated contentand tag the customers.
@CAMMIPHAM | @KWINMEDIA
→ Insta-discount - Ask customers tofollow and share a photo for adiscount→ Insta-menu - Ask customers to helpyou build an Instagrammenu/lookbook
@CAMMIPHAM | @KWINMEDIA
→ Email - fully committed relationship→ CASL - Canada's Anti-SpamLegislation→ Remarketing
@CAMMIPHAM | @KWINMEDIA
CAMMI PHAMCPHAM@KWINMEDIA.COM WWW.KWINMEDIA.COM416 - 832 - 5314@CAMMIPHAM | @KWINMEDIA
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