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Tips and Tactics to Create Effective Presentations
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Engage Your Audience!Tips & Tactics to Create Effective Presentations
Linda DettermanSeptember 23, 2009
Goals Today
• Get More Familiar with PowerPoint 2007
– <Insert Disclaimer Here!>
• Inserting Media (Video/Sound/Hyperlinks)
• Inserting Graphs & Images
• Presenter Mistakes
PowerPoint 2007
• Quick Review of the “Ribbons”• General Purpose Ribbons
– Home; Design; Slide Show; Review; View• The Good Stuff
– Insert– Animations
The Insert Ribbon
• Pictures & Clip Art• Shapes & SmartArt
– Home Ribbon – Convert to SmartArt!• Hyperlink
– Web Pages– And Files Too!
• Sound & Action Buttons
The Animations Ribbon
• But First, a Warning– Use Animations Sparingly– Used Liberally . . .
• SOOOOOO Annoying!• Let’s Look through the Ribbon• And When it Comes to Sound (see First Bullet)
– Transition Sound
Inserting Video
• Video Tactics– Sets Mood– Recaptures Attention/Energy
• Easy as Inserting a Link to YouTube– URL Link
• But What if no Internet Connection? Or you Fear Broken Links?– Or, You Want a Better “Look” for your Slide?– Introducing: Zamzar
• Here’s the Difference in Presentation:
Harvest Time in Michigan
Embedding Videos
• You must take the video file with you – it must be on your laptop or thumbdrive (and don’t change folders/move your files around)!
• The steps:– Go to Insert– Select “Movie from File”– Find & choose your file– Click ok– The video file is now embedded in the slide
Images, Graphs, & Other Engaging Material
It can be Found for Free, Sort Of
And “Quotes” are effective and free too!
Graphics Tips
• Use bold colors• Clear labels• Title should convey main point/finding/takeaway
when possible• Stay away from superfluous background noise – it
distracts attention• Be a minimalist!
Graphic Mishaps
How Many Mishaps can you Find?
What, You Can’t See It?
TMI!
My Graphic Pet Peeve
My Graphic Pet Peeve
My Graphic Pet Peeve
Images Have a Purpose
• Setting tone/Emotion• Grabbing Attention• Giving Personality• Explaining a Situation More Effectively than Words
Images Have a Purpose
• Setting tone/Emotion• Grabbing Attention• Giving Personality• Explaining a Situation More Effectively than Words
Images Have a Purpose
• Setting tone/Emotion• Grabbing Attention• Giving Personality• Explaining a Situation More Effectively than Words
Compare this:
Warehouse Project• Project began on July 2, 2008• Required 5 FTE’s to support disposal• Required 65 working days to clear• The warehouse was officially emptied on
September 18, 2008
To:
Warehouse Project
July 1, 2008 September 18, 2008
Presenter Mistakes• Failure to Appreciate your Audience
– Failure to understand who they are and their level of expertise: Customize your talk!
– Failure to consider “What’s in it for them?”– Failure to engage – ask them questions/eye contact
• Making the presentation all about you or your company• Failing to notice when the audience has had enough
– Yawns– Blank stares or staring out the window– List-making; studying wallpaper, etc.
More Mistakes
• Death by PowerPoint– Reading from notes– Reading bullet points– Excessive text (see previous slide!)
– Excessive graphics, animations, sounds– Crowded visuals
• Speaking Beyond Your Point and Time– Blathering on after the point has been made– Speaking past the allotted time
• Note: Webinar attendees will simply disconnect!
Final Mistakes
• “Ending with an Inspiration Deficit”– Summarize What You Said– Let the audience know you are done
• End with a “call to action”• End with a jaw-dropping surprise!• End with something fun
See BusinessWeek “Ten Worst Presentation Habits”
In Summary
• PowerPoint offers lots of bells – just don’t ring them too often!
• Use video & images to set tone/personality, explain a situation better than words
• Keep graphics simple & interpretable (think billboard not newspaper)
• Engage your audience beginning to end
And a Call to Action for You!
• Giving the same ole’ presentation next week? – Why not try to add something new?
• And a word about SlideShare -
The End!
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