Google Adwords Advanced Tactics Webinar

Taking Google AdWords to the Next Level

Google AdWords Advanced Tactics

What You Can Expect

• Not AdWords 101• The “What”, Not the “How”

Tactic #1: Optimize for Cost per Conversion

• CTR• Ad position• Clicks• Impressions• Cost per Conversion– Figure out how much a conversion is worth to you

Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency

Tactic #3: Improve Your Quality Score

Tactic #4: It’s All About the Landing Page

http://bit.ly/gRH2Lu

Tactic #5: What to Do When Your Campaign Is Limited by Budget

1. Raise your budget if you can2. If you can’t, lower your bids

Tactic #6: Learn How to Write Great Ads

• Informational

• Filter out the wrong traffic

• Use benefits

• Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”)

• Ask questions

• Use numbers

• TEST! (Don’t let Google do it for you)

Tactic #7: Use Negative Keywords

• The obvious ones• Google Keyword Tool

• Search Query report

• ROI Analysis

Tactic #8: Consider Enhanced CPC Bidding

Tactic #9: Use Sitelinks

Tactic #10: Use AdWords Campaign Experiments (ACE)

http://bit.ly/hu5655

Tactic #11: Use Remarketing

Tactic #12: Use the Content Network

Tactic #13: Use Placement

Tactic #14: Use the Ad Builder or Your Own Banner Ads

Tactic #15: Consider Using Video Ads

Tactic #16: Use Mobile Ads

Tactic #17: Find More Great Keywords

• Opportunities tab

• Search Queries report

• Your top performing keywords

Tactic #18: Use All 4 Types of Matches and Bid Accordingly

• EXACT: [blue suede shoes]– blue suede shoes

• PHRASE: “blue suede shoes”– buy blue suede shoes online

• BROAD MATCH MODIFIER: +blue +suede +shoes– blue suede shoe

• BROAD: blue suede shoes– suede shoe store

Thank You!

Zeke Camusio503-367-7561

zeke@TheOutsourcingCompany.com

www.TheOutsourcingCompany.com

Link Building Webinar

www.TheOutsourcingCompany.com/blog (Check Tomorrow)

Questions

Download the Slides

www.bit.ly/zeke-adwords