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HOW TO CREATE WORLD CLASS CONTENT AND
MARKETING
Sharon oduniyi
Before we dive in…
Trust the process and stick with it
Give yourself the time and consistence.
Be a World Class Educator
“Until your students can CONFIDENTLY re-teach what they have been taught, you have
not successfully passed your message across”.
To be a world class educator, you have to give your students these key
elements:
CLARITY
Teach how to focus and de-clutter the mind and again, to TRUST THE PROCESS. Clarity is the #1 asset you can give your students.
COMPETENCE
Which only comes from MASTERY. Knowing all there is to know about your field.
And mastery can only come with:
CONFIDENCE
Believe in your ability to serve;that you have what it takes to help people.
COACHING
Provide social support along the wayto ensure that your students are onthe right track.
COMMITMENT
This is the master KEY!
CREATING WORLD CLASS CONTENT
1. Know your ROLE and your AUDIENCE
Inspire &
Instruct
Their hopes, dreams, aspirations, frustrations & desires.
CREATING WORLD CLASS CONTENT
2. Create for OUTCOMES What does your customer want to achieve? Does it help them achieve/be something
specific?
If you just inspire and they don't learn anything new,
THEY WILL LEAVE YOU!
CREATING WORLD CLASS CONTENT
3. Include Core Elements:
B. The Possibility
C. The Perspective
E. The Plan
D. Your Personal
Story
F. Positivity
A. The Problem
SHOCKING TRUTH:
The reason you're not paid what you want has almost everything to do
with how much of positivity you are exuding to the world!
CREATING WORLD CLASS CONTENT
4. Organised by FRAMEWORKS:
You have to make it ‘chunckable’ forthem to receive.
World class content is alwayssequential; it moves people frompoint A to B.
CREATING WORLD CLASS FRAMEWORKS
You are trying to get them from point A to B with a plan.
A FRAMEWORK helps to break that movement down into understandable elements.
IDEA/DIRECTIVE
Give Examples
Share a Story
Teach strategies
An Idea: “Good Nutrition”A Directive: “Eat Fresh Vegetables Everyday”
IDEA/DIRECTIVE
Give Examples
Share a Story
Teach strategies
CREATING WORLD CLASS FRAMEWORKS
DESIRED OUTCOME
WORLD CLASS MARKETING
1. Your entire marketing needs to be set up as a CAMPAIGN.
A campaign is a strategic sequence of promotions that lead to a desired result.
WORLD CLASS MARKETING
2. Your marketing must be driven by VALUE.
It must contain elements that inspire your audience to achieve a certain
desired outcome.
WORLD CLASS MARKETING
3. World class marketing should always be:
EMOTIONAL
MEMORABLE
ACTIONABLE
TRANSCENDENT
SOCIAL
HOMEWORK
Assuming you have decided on a niche and you already know your audience… What are the 4 main things your audience needs to know and do to achieve success (a desired outcome) in that area?
IDEA/DIRECTIVE
Give Examples
Share a Story
Teach strategies
An Idea: “Good Nutrition”A Directive: “Eat Fresh Vegetables Everyday”
IDEA/DIRECTIVE
Give Examples
Share a Story
Teach strategies
CREATING WORLD CLASS FRAMEWORKS
DESIRED OUTCOME
THANK YOU
Sharon oduniyi
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