How To Promote Your Music With ReverbNation

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Michael Brandvold @michaelsb and Brian Thompson

@thornybleeder

Music Biz Weekly & Hypebot Presents:

Twitter Hashtag: #mbwpHow To Promote Your Music with ReverbNation

by Nick Sehn, Product Manager, ReverbNationFerol Vernon, Vice President of Product,

ReverbNation

Co-hosts: Michael Brandvold - @michaelsb

Brian Thompson - @thornybleeder

How to Promote Your Music

with ReverbNation

Nick Sehn, Product ManagerFerol Vernon, Vice President of

Product

May 8, 2012

Presentation Roadmap

• Who is ReverbNation

• Three ways ReverbNation can help you

• PROMOTE IT demo

What is ReverbNation?

The best tools for musiciansSuch as...

Email newslettersFacebook advertisingDistribution to iTunes

Mobile apps

The best music for everyone elseGo see local bands

Discover long-tail artistsMajor acts

International music

ReverbNation can help you three ways:

1. Establish your brand

2. Engage your fan base

3. Promote your band

Let’s start with getting a presence online.

ReverbNation Profile Page

Over 20,000,000 music fans around the world visit ReverbNation every month. You need to be here.

Easy for you, engaging for your fans and free.

Big buttons encourage fan engagement

Your music easier than ever to stream or download — your choice

Social syncing buttons take the work out of being everywhere

Admin view with completeness bar showing you what you need to do to complete your profile

Extend your presence onto Facebook with Band

Profile

Free, fan-facing apps.

Customize your Timeline to deliver what your fans

want.• Provide easy entry points to your music, your

shows, your videos and more

• Sync’d with RN profile for auto updates

• Integrated with your fan’s Timeline so that their actions are shared to their friends

What are the apps? And how do you choose?

• Install one, two or six. The choice is yours.• One click takes fans to your music, merch, show

schedule and more• Collect emails and rack up “likes”

Your music

Your videosYour storeYour songs

Your showsYour mailing list

Enhance your website or blog with free widgets.

Collect emails, stream your music, list your shows.

What makes them special?

Completely customizable — Resizable to fit on any blog, website, or social network

Detailed stats and tracking — Track plays, impressions, demographics and more

Viral — Fans and friends can spread your content across the web

Number one widget? The versatile new HTML 5

player.

How can ReverbNation help you?

Second, engage your fans.

Here’s how.

Get your own mobile app…

…and go everywhere

with your fans

Easy, customizable, instant credibility.

• Available for both iPhone and Android

• Sync’d with RN profile for auto updates

• Pushes your music and show schedule to fans

Get noticed, get gigs with a ReverbNation

Press Kit (RPK)

Designed from the feedback of 100s of venues, promoters, licensors and brands to deliver the data that

leads to decisions.

Always available, automatically updated.• Professional, organized and

affordable.

• Content-rich including, music, videos, photos, bios and press

• Apply to play gigs, festivals, showcases and more

• Controls what promoters see and hear

• Displays your fan stats to show how well you draw

Start a dialog with FanReach

Your songs, your news, your shows.

Build your email list and own your fans.

We make it easy for your fans to join your email list from anywhere…and for you to talk to them all from one place

PLUS, FanReach is…

• Free for up to 500 subscribers

• Stocked with dozens of templates for shows, music, and more

• Complete with stats that tell you who opened and clicked on your content

On your ReverNation Profile

On your website

On your Facebook

Band Profile

On your smart phone or tablet via your mobile control room.

How can ReverbNation help you?

Third, promote your band.

Here’s how.

What is Promote It?

• Advertising tool designed specifically for the music industry

• Helps artists and venues run more successful Facebook Ad campaigns

• Easy, affordable, and effective

+=

Easy to set up, engaging and social.

Why run a PROMOTE IT campaign?

• Connect with new fans around the world

• Get more fans to listen to your music

• Build buzz for your Facebook page and get more Likes

• Generate awareness about your upcoming live shows

PROMOTE IT Demo

ReverbNation is with you through

1. Establish your brand

2. Engage your fan base

3. Promote your band

Questions?

EVERY stage of the band lifecycle

Thanks!

Get started with PROMOTE IThttp://www.reverbnation.com/promoteit

If you have some cool ideas, contact me!

Nick Sehn nsehn@reverbnation.com

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Video of this Presentation Is Available

• web6.MusicBizWeeklyPodcast.com

• Only $5 for the entire webinar, on demand

• Also available:

• How to Use Facebook to Promote Your Music

• How to Use Twitter to Promote Your Music

• How to Use WordPress to Build Your Band’s Website

• WordPress Plugins For Musicians

• Direct to Fan hyperlinkMusic Marketing 101

Music Biz Weekly & Hypebot Presents:Twitter Hashtag: #mbwp

Thank You!Michael Brandvold - Michael Brandvold Marketing

www.MichaelBrandvold.comTwitter - @michaelsb

Email — me@mikebrandvold.com

Brian Thompson - Thorny Bleeder and The DIY Dailywww.thornybleeder.com

www.thediydaily.comTwitter — @thornybleeder.com

Email — brian@thornybleeder.com

Hypebot - Music. Technology. The New Music Businesswww.hypebot.comTwitter - @hypebot

Music Biz Weekly & Hypebot Presents:

Twitter Hashtag: #mbwp