Ideate! Create and Develop World-Changing Ideas

ideate!Create and develop

world-changing ideas

you’ve been given the opportunity to present your idea to the world.

So...

http://www.flickr.com/photos/cristian_roberti/5643676602/sizes/o/in/photostream/

--your idea will either live or die.This is your chance

http://www.flickr.com/photos/mrzeon/4457645467/sizes/o/in/photostream/

create content that propels your idea into the hearts and minds of your audience...

How do you?

http://www.flickr.com/photos/98377785@N07/9506623548/sizes/k/in/photostream/

And change their world?

http://www.flickr.com/photos/gsfc/4866242774/sizes/l/in/photostream/

Network designed by Brennan Novak from The Noun Project

This is a

guide to Developing

Network designed by Brennan Novak from The Noun Project

ChangingWorld

ideas

presenting ideas is a

process

Content Development

B

e

generate ideas

refine idea

structure the content

Visual Design

storyboard visuals design visuals

Idea Idea Idea

execution

revision

execution

revision

execution

revision

evidence evidence evidence

Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project

Delivery & Execution

Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project

determine delivery mode

rehearse & practice

deliver & engage

to ideateFirst, generate good ideas

Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte

generatevia divergent and convergent thinking

Idea Collection Idea CreationConvergent thinking; collect information

from every source possible.Divergent thinking; invent new

ideas, take risks, be gutsy.

Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project

“When panning for gold, prospectors scoop up a pan full of dirt...never knowing which pan full of dirt will yield a great nugget.”

Gold designed by Benjamin Orlovski from The Noun Project

Nancy Duarte, Resonate

Your ideal topic...

Your knowledge

Audience’s interests

Your passion

Your knowledge

Audience’s interests

Your passion

Why does this matter?

Without audience, an idea is hollow.

http://www.flickr.com/photos/ajourneyroundmyskull/3971137460/sizes/o/in/photostream/

Refineget to the core of your message

superfluous or tangential elements.Chip and Dan Heath, Made to Stick

http://commons.wikimedia.org/wiki/File:Jordens_inre.svg

To get to the core, we must weed out

http://commons.wikimedia.org/wiki/File:Jordens_inre.svg

The Core is...

your point of viewarticulate what you want your audience to believe

so what??Thinking designed by James Fenton from The Noun Project

why it should matter to your audience

One complete sentence

to ideateUnderstand what persuasion means

“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.

”Aristotle

Analytical (head)Logic and analysisReasoning and rationality

Emotional (heart)Passion and feelingsSentimentality and sincerity

Emotional (gut)Humor and instinctImpulse and spontaneity

Emotional (groin)Passion and sexualityPower and universality

Man designed by trasnik from The Noun Project

Source: Nancy Duarte, Resonate

Your idea is the

The USS Enterprise

Imagine

z

qKirk

emotional effect of speaker’s words

za

speaker’s credibility, ethical speaking

BonesSpockarrangement,

evidence, and logic

w

Head, heart, and gut all work

together

to ideateApply SUCCESs to developing strong content

Simple

Unexpected

Concrete

Credible

Emotional

Stories

SIMPLE ideas help audiences decide

Make it stick

(Heath, C. and Heath, D.)

avoid analysis Paralysis

http://www.flickr.com/photos/indrarado/1862859720/sizes/o/in/photostream/

http://www.flickr.com/photos/mroach/5196150893/sizes/o/in/photostream/

“ ”In tough times, we'll see problems everywhere, and "analysis paralysis" will often kick in....to make progress on a change, we need to provide crystal-clear direction -- show people where to go, how to act, what destination to pursue.chip and Dan heath

On analysis paralysis

Keep your big idea simple

http://www.flickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/

SIMPLIFY logic and arrangement to clarify your idea

(Heath, C. and Heath, D.)Make it stick

organizeTo motivate the audience to action

What is

What could be New Bliss

Call to Adventure

Call to ActionThe gap between what is and what could be shows the audience how different the world can be with your idea in place.

Clearly define what you want your audience to do and how they should do it.

The world without your idea

The world with your idea The world with your idea actualized

Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc.

To motivate, use Nancy Duarte’s

SPARKLINE

“ ”All good presentations...convey and resolve some kind of conflict or imbalance. The sense of discord is what makes audiences care enough to get on board.Nancy Duarte

On conflict & contrast

Open with PUNCH

Personal, Unexpected, Novel, Challenging.

Humorous (Reynolds 2011)

Establish NEED

Highlight a problem for the audience.

Provide a SOLUTIONPresent your big

idea as the solution.

Help them VISUALIZE

What will happen with this idea in action? What will

happen without it?

Move them to ACTION

Motivate the audience to act.

yes

To motivate, use Monroe’s

motivated sequence

Simple Data concretizes your idea

Duarte on great data

75%

25%

Users with no privacy settingsUsers with privacy settings

point the audience to the conclusion

Privacy on Facebook

Source: Brian Honigman, Huffington Post

highlight what’s important

0

22500

45000

67500

90000

Number of posts in 30 days

Brazil Egypt USA Turkey Spain

Source: Brian Honigman, Huffington Post

25%of Facebook usershave no privacy settings.

http://www.flickr.com/photos/striatic/244608912/sizes/l/in/photostream/

use data in the right way

“ ”...you don't need to embrace simplicity just so your people can comprehend your message. The point of simplicity is more fundamental: Simplicity allows people to act.chip and Dan heath

On Simplicity

THE UNEXPECTED cannot be ignored

Make it stick

(Heath, C. and Heath, D.)

“ ”a mental codification of experience that includes a particular organized way of perceiving cognitively and responding to a complex situation or set of stimuli.

Schema

Schema

What we think based on experience

“ ”Our schemas are like guessing machines. Schemas help us predict what will happen and, consequently, how we should make decisions.

chip and Dan heath

On schemas

schema Interruption

http://www.flickr.com/photos/tim-rt-photography/8676540682/sizes/k/in/photostream/

gets attention

“ ”Surprise jolts us to attention. Surprise is triggered when our schemas fail, and it prepares us to understand why the failure occurred.

chip and Dan heath

On surprise

CONCRETE ideas create mental “hooks”

(Heath, C. and Heath, D.)Make it stick

Velcro theory of memory

http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/

Your idea

http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/

Your audience’s

brain

http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/

http://www.flickr.com/photos/derekgavey/6020501642/sizes/o/in/photostream/

Your brain hosts a truly staggering number of loops.  The more hooks an idea has, the better it will cling to memory.chip and Dan heath

CREDIBILITY is what prepares one to be persuaded

(Heath, C. and Heath, D.)Make it stick

Huzzah Vintage

"Since rhetoric is concerned with making a judgment, it is necessary... [for the speaker] to construct a view of himself as a certain kind of person and to prepare the judge." --Aristotle

http://www.flickr.com/photos/boltron/3212284622/sizes/l/in/photostream/http://www.flickr.com/photos/eschipul/2256923368/sizes/l/in/photostream/

Authority Case Studies

http://www.flickr.com/photos/dsevilla/1910384749/http://www.flickr.com/photos/hamed/512309138/sizes/l/in/photostream//l/in/Media Statistics

External Credibility

http://www.flickr.com/photos/soldiersmediacenter/397629064/sizes/o/in/photostream/

http://www.flickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/

http://www.flickr.com/photos/unconstructive_bry/2458352654/sizes/l/in/photostream/

http://www.flickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/

Personal Experience Common Ground

Demeanor & Attire Reputation

internal Credibility

EMOTION is the seat of decision making

(Heath, C. and Heath, D.)Make it stick

http://www.flickr.com/photos/doscronopios/5459170197/sizes/o/in/photostream/

“The Empathic Civilization”Jeremy Rifkin, RSAnimates

Empathy is key

http://www.flickr.com/photos/amandasphotographs/2905142283/sizes/o/in/photostream/

to emotional connection

“...it's from this more emotional region that hunches, hypotheses, and passions are generated--big ideas need those too.” (Nancy Duarte, Resonate)

STORIES contextualize and realize your idea

(Heath, C. and Heath, D.)Make it stick

Great stories have

Structure

EXPOSITION

Rising Action

CLIMAX

FallingAction

DENOUEMENT

(Duarte, 2012)

Act Three

Mid-point

Act One

ResolutionAct Two

Set-up Confrontation

1st half 2nd half

http://www.flickr.com/photos/groundzero/96516632/sizes/o/in/photostream/http://www.flickr.com/photos/laradanielle/3285978735/sizes/l/in/photostream/ http://www.flickr.com/photos/dvids/4951501451/sizes/l/in/photostream/

Conflict Resolution Transformation

Great stories feature

“ ”Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.Seth Godin

On great stories

What’s next in the

process?

Learn visual design

storyboard visuals design visuals

Idea Idea Idea

execution

revision

execution

revision

execution

revision

evidence evidence evidence

Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project

Read Watch Click-throughClick-through

} }

learn delivery

Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project

determine delivery mode

rehearse & practice

deliver & engage

Read Click-through Click-through

} } }

@Learn more @tweakyourslides.com

chiara.ojeda@gmail.com

ReferencesBarnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, from http://

publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf

Duarte, N. (2012). HBR guide to persuasive presentations. Boston, Mass.: Harvard Business Review Press.

Duarte, N. (2010). Resonate: present visual stories that transform audiences. Hoboken, N.J.: Wiley.

Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Beijing: O'Reilly Media.

Godin, S. (2006, April 27). Ode: How to tell a great story. Seth's Blog. Retrieved March 12, 2014, from http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html

Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/60934/analysis-paralysis

Heath, C., & Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus-lasting-change

Heath, C., & Heath, D. (n.d.). Made to Stick: The Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/1589725/made-stick-birth-sticky-idea

Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.

Reynolds, G. (2011). The naked presenter: delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders.