Incorporating FUN Into Your NonProfit to Increase Donations

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Presented to Houston NetSquared Monthly Meetup - Presentation recap available here: http://blog.tendenci.com/injecting-fun-into-your-nonprofit-netsquared-houston-february-meetup-recap/

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INJECTING FUN INTO YOUR NONPROFIT!

Felicia Bates | www.tendenci.com

Caitlin Kaluza | www.schipul.com | @qcait

TWITTER

@NET2Houston@tendenci

WHO ARE WE?

FELICIA BATESExecutive Assistant

facebook.com/FeliciaAnnBates

CAITLIN KALUZAMarketing Manager@qcait | qcait.com

LET’S TALK ABOUT...• Why FUN matters

• Free tools for your nonprofit

• How do you have FUN?

WHY FUN MATTERS

Social Giving is On the Rise

h"p://www.onlinegivingstudy.org./quarterlyindex

Sharing Matters!

h"p://visual.ly/2012-­‐it-­‐was-­‐very-­‐good-­‐year-­‐social-­‐giving

NYT Survey: 68% said they“Share to give people a better

sense of who they are and what they care about.”

Credibility: Motivation & Design

Free  Report  from  h"p://credibility.stanford.edu/

Content Builds Credibility

Who’s Spending Their Donation?

How You’ll Use Their Donation

Who Benefits from Their Donation?

#1 Challenge to NPO Communication: Lack of Time to Product Quality Content

NonprofitMarkeGngGuide.com/2013

THINK SHAREABLE• Show who benefits and the impact• FAQs and Q&A topics• Showcase your people - staff & volunteers• Cover Events• Stats & Education• Think Real Time• Say “THANK YOU!”

ASK FOR HELP

The Good News

@gapingvoid

TOOLS TO PRODUCE

SHAREABLE CONTENT

Don’t Forget Tracking!

www.flickr.com/photos/mattcameasarat/3842296392http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/

★ Imagery

★ Videos

★ Outreach

TYPES OF TOOLS:

IMAGERY

VIZIFY.COM

WORDLE.NET

360 PANORAMAOCCIPITAL.COM/360/APP

TWEETCHARTS.COM

VIDEOS

ANIMOTO.COM

VINEAPP.COM

OUTREACH

GROUPME.COM

CAUSES.COM

GOOGLE + HANGOUTS

WHAT ARE YOU EXCITED ABOUT IN 2013?

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