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Presented to Houston NetSquared Monthly Meetup - Presentation recap available here: http://blog.tendenci.com/injecting-fun-into-your-nonprofit-netsquared-houston-february-meetup-recap/
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INJECTING FUN INTO YOUR NONPROFIT!
Felicia Bates | www.tendenci.com
Caitlin Kaluza | www.schipul.com | @qcait
@NET2Houston@tendenci
WHO ARE WE?
FELICIA BATESExecutive Assistant
facebook.com/FeliciaAnnBates
CAITLIN KALUZAMarketing Manager@qcait | qcait.com
LET’S TALK ABOUT...• Why FUN matters
• Free tools for your nonprofit
• How do you have FUN?
WHY FUN MATTERS
THERE ARE
1.5 MILLIONUS NON-PROFITS
Source: Foundationcenter.org
STAND OUT IN THE CROWD!
Social Giving is On the Rise
h"p://www.onlinegivingstudy.org./quarterlyindex
Sharing Matters!
h"p://visual.ly/2012-‐it-‐was-‐very-‐good-‐year-‐social-‐giving
NYT Survey: 68% said they“Share to give people a better
sense of who they are and what they care about.”
Credibility: Motivation & Design
Free Report from h"p://credibility.stanford.edu/
Content Builds Credibility
Who’s Spending Their Donation?
How You’ll Use Their Donation
Who Benefits from Their Donation?
#1 Challenge to NPO Communication: Lack of Time to Product Quality Content
NonprofitMarkeGngGuide.com/2013
THINK SHAREABLE• Show who benefits and the impact• FAQs and Q&A topics• Showcase your people - staff & volunteers• Cover Events• Stats & Education• Think Real Time• Say “THANK YOU!”
ASK FOR HELP
The Good News
@gapingvoid
TOOLS TO PRODUCE
SHAREABLE CONTENT
Don’t Forget Tracking!
www.flickr.com/photos/mattcameasarat/3842296392http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/
★ Imagery
★ Videos
★ Outreach
TYPES OF TOOLS:
IMAGERY
VIZIFY.COM
WORDLE.NET
360 PANORAMAOCCIPITAL.COM/360/APP
TWEETCHARTS.COM
VIDEOS
ANIMOTO.COM
VINEAPP.COM
OUTREACH
GROUPME.COM
CAUSES.COM
GOOGLE + HANGOUTS
WHAT ARE YOU EXCITED ABOUT IN 2013?
