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A presentation I gave at the 2009 Non profit Technology Networking Conference, teaching other non profit organizations how best to capture their organization's stories and share them with others. The presentation focuses on a case study of my work in Uganda and Ethiopia collecting stories for a women's microfinance program.
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Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
Putting storytelling strategy into practice
Presented by Michaela Guerin HacknerApril 27, 2009
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1
1. Storytelling in the field: a case study
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 2
Storytelling in the field
Uganda
Regardless of where we work, there are often amazing stories to tell…
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 3
Go the distance
Ethiopia
Identify a good story…..
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 4
The story
Alexanderena Nanzala
….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation -quite a feat for a woman with little education and only four months of literacy training. …
Uganda
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 5
2. Empowering others to tell your story
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 6
Identifying a good storyteller
Ethiopia
Choose someone who:• Has access.• Is passionate and curious.• Can tell the story from the perspective
of the subject.• Has the time to tell the story.
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 7
Storytelling toolkit
Kenya
• Guidelines for how to identify a success story.
• Tools and translator if necessary.• A list of questions.• How to write a good success story.• Past examples.
Develop a storytelling toolkit that can be shared with staff members. Include:
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 8
Providing a platform for recognition
http://worthwomen.typepad.com
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 9
3. Sharing your story
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 10
Low-bandwidth storytelling
• Blogs• Flickr and photos slideshows
(PictoBrowser)• PDF Handouts for download• Twitter • Facebook fan pages• Slideshare presentation or an
embedded slideshow on your site (e.g. Sound Slides)
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 11
Celebrate your successes
Market your stories, and you never know who might pick them up.
…or what might happen next.
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 12
Questions?
Contact Information:
Michaela Guerin Hackner
mhackner@forumone.com
703.548.1855 x47
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