Twitter getting started

Twitter Getting StartedMilena Regos

Out&About Marketing

Challenges:1. It’s just for kids

2. It takes too much time

3. It’s too confusing

4. I don’t see the value

• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.

• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.

• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, American Marketing Association, UNR, 1-800-Flowers and more.

• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.

• On Twitter since 2006.

About Me

What is Twitter?• Micro-blog

• Public chat

• Mobile friendly

• 140 characters message

• Can include a link and shorten the link with a url shortener

• A great way to meet people

• Instantly connect to what’s important to you

Source: Compete.com

Twitter lingo• Mention - you can mention someone with their twitter

handle @milenaregos how are you today?

• Retweet - you can retweet a tweet by adding RT in front.

• Hashtag - using #whatever you can create hashtags that allow people to follow a discussion. Great for chats, conferences and SEO. #justdon’toverdoit

• Followers - people who follow you

• Following - people whom you follow

• DM - Direct Message is a private tweet. You can only send to people who follow you.

• Lists - way to organize your following

• Link - a link to a website, blog, image, video

• Favorites - tweets that you favorite (similar to bookmarks)

Home will show you the tweets from

everyone you followThis is your profile

How to build an engaged following

• Organize your following with lists.

• Subscribe to good lists.

• Follow hashtags

• Participate in tweetchats

• Talk to people

• Retweet good content

• Analyze your competitors

• Meet 5 new people every day

Twitter lists

Exercise: Create 5 lists that to you can add

people to

10 tools to build your community

1. Wefollow.com

2. Twellow.com

3. Followerwonk.com

4. FriendorFollow.com

5. Backtweets.com

6. Nimble

7. SocialBro

8. SocialOomph

9. Commin.it

10. HootSuite

Find people to follow

1. Optimize your profile. Include a Call to Action in your header image. 2,048 pixels x 1900 pixels; 72 pixels/inch. Include keywords in your Bio that will help with SEO.

2. Tweet interesting things — be insightful, humorous, useful.

3. Tweet more about other people that yourself.

4. Promote your Twitter presence on your website/blog. Grab a widget from twitter.com/about/resources/widgets.

5. Add your Twitter handle to your marketing collateral - business cards, email signature, signage.

10 Twitter Tips & Tricks

Homework: Optimize your profile

6. Avoid creating multiple company Twitter accounts.

7. Use a third-party service like HootSuite to listen, collaborate, manage, monitor and measure.

8. Make sharing easier - add Twitter sharing buttons to your content.

9. Add your Twitter link to Facebook, LinkedIn, YouTube, Tumblr, Instagram.

10.Schedule tweets in advance - SocialOomph.com.

10 Twitter Tips & Tricks

Homework: Connect your Twitter profile to other social networks.

To get a HootSuite Account: http://www.outandaboutmarketing.com/free-stuff/

Best Practices• Be personable

• Listen

• Engage

• Spend 10 min each day; START CONVERSATIONS

• Plan your tweets in advance

• Amplify your impact - Connect with people in your industry, promote others

• Tweet sharable content - include media, links to interesting content

• Sources for finding interesting content: Alltop.com, Feedly.com, FlipBoard, Zite, your network

Source: TechCrunch

MeasureStart with goals:

• Number of followers

• Reach

• Retweets/Mentions

• Clicks

• Influence

• Web Traffic

• Leads

• Sales

Challenges Solved:

It’s just for kids

It takes too much time

It’s too confusing

I don’t see the value

And don’t fall in this trap

Questions?Milena RegosOut&About Marketing

milena@outandaboutmarketing.comTwitter: @milenaregos

Slides available on slideshare.net/milenaregos

All images are credit of CreativeCommons unless indicated otherwise.