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ServiceServitium
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Kotler2002
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Regan1963
1Intangibility2Inseparability3Perishability 4Heterogeneity
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1934
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Peter Drucker1985
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cheaper better faster
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Nano
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cheaperbetterfastercheaperbetterfaster
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2012.8.19
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Uber App
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Johnson et al.2000
radical innovationincremental innovation
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