Tourism sector (services)

Tourism

PRESENTED BY :

IKRAM VORA

ANURAG SHIRODKAR

AMEYA KOYANDE

Flow of Presentation

Tourism Sector

Statistics on Tourism

FDI & Other Policies

Veena World

Characteristics of Tourism (VIIP)

7 P’s of Tourism

Indian Tourism Sector

Medical and Healthcare Tourism,

Adventure Tourism,

Heritage Tourism

Eco Tourism

Rural tourism

Pilgrimage tourism

Tourist Industry Intermediaries

Travel Agents.

Tour companies.

Hotel Companies.

Transport Companies.

Tourism & Hospitality Segments

Accomodation

+ CateringHotels + Restaurants

TransportationAirlines, Railways, Cruises, Car

Rentals, Buses

Travel Agents Travel Agents + Online

Attractions

Monuments, Museums,

Beaches, Hills, Sanctuaries,

Festivals, Events, etc

Tour OperatorsCustomised tours, travel,

accomodation, sightseeing

Popular States in Tourism

Most popular states for Foreign tourists :

- Maharashtra, Tamil Nadu and Delhi,

Rajasthan, Punjab

Most popular states for Domestic tourists:

- Maharashtra, Uttar Pradesh, Andhra

Pradesh and Tamil Nadu, Chennai,

Delhi, Maharashtra, Rajasthan,

Measures for Tourists Satisfaction

Customer Satisfaction Equation

Actual Service > Expectations =

Actual Service = Expectations =

Actual Service < Expectations =

Statistics on Tourism

( Source : The Economic Times )

( Source : The Economic Times )

( Source : The Economic Times )

FTA Growth %

( Source : The Economic Times )

Foreign Tourist Arrivals

( Source : The Economic Times )

Foreign Tourists Arriving in India

( Source : The Economic Times )

Gender Distribution of Foreign

Tourists Arrival

( Source : The Economic Times )

Age-group Stats

( Source : The Economic Times )

Foreign Exchange Earnings

From Tourism in India

( Source : The Economic Times )

Direct Contribution of Tourism

& Hospitality to GDP

( Source : The Economic Times )

FDI

The government has permitted 100% FDI under the automatic route

According to the Department of Industrial Policy and Promotion (DIPP)

- Tourism sector attracted around US$ 7,661.6 million of FDI

During the 11th Five-Year Plan, the tourism ministry had sanctioned an

amount of Rs. 31.13 billion for 991 tourism infrastructure projects,

- including Rural Tourism and Human Resource Development Projects

Travel and tourism is a USD 32 billion business in

India

Expected inflow of USD 12.17 billion in investments

over the next two years

Expectation of World Travel &

Tourism Council (WTTC)

India’s travel and tourism sector is expected to be the second-

largest employer in the world

Employing 40,37,000 people, directly or indirectly, by 2019.

Top 10 Travel Sites

MakeMyTrip

Yatra

Clear trip

Thomas Cook

SOTC

Cox & Kings

Ezeego 1

Top Travels

Travelocity India

Expedia

VEENA WORLD

About VEENA WORLD

Industry : Hospitality, Tourism

Predecessor : Kesari Tours

Established on 18th June 2013

De-merger of the family business Kesari Tours Pvt

Ltd. in February 2013.

India based online/offline travel company

Headquarter : Kandivali, Mumbai, India

Managing Director : Veena Patil

Products : Package Holidays, Cruise lines

Number of employees : 250 (2013)

Types of Tour Packages

Honeymoon Special

Women’s Special

Seniors’ Special

Students’ Special

Jubilee Special

Especial Itinerary

Signature holidays

Intangibility

Inseparability

Variability

Perishability

Can’t be seen, tasted, felt, heard,

or smelled before purchase.

Can’t be separated from service

providers.

Quality depends on who provides

them and when, where and how.

Can’t be stored for later sale or use.

Characteristics of Tourism

Variability

Managing consistency

Standardized procedure

Taking care of individuals

Educate customers

Train contact and non-contact employees

Manage supplier’s quality

Inseparability

Treatment/ Interaction with tourists

Communication with tourists

Managing employees

Managing customers/ tourists

Intangibility

Mementos /Souvenirs

Discounts

Easy recall of the brand for next trip

Perishability

Recalls and adjustments

Engage in post-purchase communication

Stimulate “Word of Mouth” & Publicity

Product

Defining and communicating the

distinguishing characteristics of the product

to the consumer is the key in tourism service.

A tourism product consists of 2 components

Attributes eg-rooms ,transport

Benefits eg- Learning,exploring

Price

The actual cost of providing the product

Industry standards

Profit Margin

Value for money

Place/Distribution

Tour Location

Transport Facilities

Promotion

The most important consideration to bear in the mind while selecting communication channels and tools are:

Best types of channel and target market

Websites

Social Sites

Newspapers

Magazines

TV Advertising

Road side Hoardings

Sponsorship

Process

There are different types of processes

involved in running a tourism company

for example

adminmistration,traning,planning,stategisi

ng,recruting,distribution,marketing etc

Execution

Experience

ReviewInquiry

Booking

People

Travel Agents.

Tour Organizers

Hotel Staff.

Transport Staff.

Physical evidence

Ticket

Photo Gallery

Websites

Thank

You