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Biases often unknowlingly cloud our intuition. Fortunately, we can pay attention to biases and fallacies by invoking what Daniel Kahneman calls our System 2 versus our System 1. Intentionality and discipline are the key. Learn some of Kahneman's perspectives about our thinking. Check into some practices from how agile practitioners and lean entrepreneurs engage their System 2. And check into some of the "Decisive" guidance from Dan Heath and Chip Heath.
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