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High Impact UX Key strategies and methods !Sajid Reshamwala & Raph D'Amico
DESIGN SUPERPOWERS
What's the difference between good design and great design?
What's the difference between good design and great design?
What's the difference between a good designer and a great designer?
Julie Zhuo :: Junior Designers vs. Senior Designers
Process of a Junior Designer
Julie Zhuo :: Junior Designers vs. Senior Designers
Process of a Senior Designer
How do they do it?
FRAMING SEEING RIFFING MAKINGITERATING
DESIGN SUPERPOWERS
FRAMING
SUPERPOWER #1
"Too many times we perfectly solve the wrong problem" - Tomer Sheron, Google
The Balanced Breakthrough Model
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
Activity trackers Motion sensors
iPhone alarm clocks Social networks
The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
Activity trackers Motion sensors
iPhone alarm clocks Social networks
Sleep coaching apps Professional diagnosis Sleep-aids Retail products
The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
Activity trackers Motion sensors
iPhone alarm clocks Social networks
Sleep coaching apps Professional diagnosis Sleep-aids Retail products
Not knowing how much sleep to get Staying up too late Not knowing why they sleep poorly
LETS DO SOMETHING
SEEING
SUPERPOWER #2
Product?
Product Experience.
entice enter engage exit extend
A tool for thinking about experiences
entice enter engage exit extend
the meat of the experience
Experience modelling
entice enter engage exit extend
how people start an experience
how people leave an experience
Experience modelling
entice enter engage exit extend
what draws people in to an experience
Experience modelling
entice enter engage exit extend
what brings people back to an experience
Experience modelling
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
pain point pain point
Modelling the experience of bad sleep
We thought the problem was... getting out of bed in the morning.
Modelling the experience of bad sleep
Actually, it was... that the person going to sleep is a different person than the person who has to wake up in the morning.
Modelling the experience of bad sleep
LETS DO SOMETHING
Aight, so today we've done some cool stuff.
But we've left a couple people out.
Cars around 1900 http://www.earlyamericanautomobiles.com/americanautomobiles5.htm
explicit needs!answers to questions (i.e. surveys)
explicit needs!answers to questions (i.e. surveys)
tacit needs!what people do and say in their natural environment
Now for the MaGIC.
Now for the MaGIC. here's how we can find out what
those explicit needs are
What rituals do they have?
What to look for:
What interrupts them?
What to look for:
What delights them?
What to look for:
What is annoying them?
What to look for:
Where do they transition?
What to look for:
• What rituals do they have? • What interrupts them? • What delights them? • What is annoying? • Where do they transition?
What to look for:`
TOMORROW We build...
Thanks!
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