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THEFUTURE IS MOBILE
MOBILE APPLICATION USE GROWTH
of U.S. adult populationowns a mobile phone
of these aresmartphone users
Mobile use continues to grow
1 billionsmartphoneswill be soldnext year
Mobile ApplicationGeneral Usage
of app downloadersreport actually using
them
use 6 or more appson a weekly basis
of these app users use themfor more than 30 minutes a day
of users who downloadedapps recently said they
use them daily
use a handful ofapps at least once
a week
58% MOBILE APP USE GROWTH(SINCE 2012)
26.8APPS/MONTH
AVERAGE NUMBER OF APPS USED PER SUBSCRIBER
PER MONTH30hAVERAGE TIME SPENT ON MOBILE APPS
App Downloads
Google’s Android marketpassed 50 billion app
downloads
JULY 2013
Apple reached 75 billionapp downloads
JULY 2013
Over 268 billion downloadsare estimated by 2017
2017
of app usersreport they havepaid for an app
52% say the highestthey have paid is
$5 or less
17% have paid morethan $20 for an app
Out of all people who download apps, the groups most likely to pay for them are:
Men Adultsover 30
Graduates City citizens
Adults withhigh income
Paying for apps
Apps revenue increase
2014 2016
Over 100% growth in 2 years!
Your customers are mobile,
Is your business?
mobile apps forbusinesses
AppsContact us today!
Share of smartphone sales worldwidefrom 2012 to 2015
Samsung Apple Others
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