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PITCH DECK DESIGN
Dr. Evi Dekoulou / Dr. Nicholas Nicoli
WHAT IS A PITCH DECK?Presenting a startup idea to investors to secure funds for its creation
TYPES OF PITCHESThe short version and the shorter versionPitches usually last anywhere between 30 - 60 seconds (the elevator pitch) to 10 minutes.
Most commonly pitches last 3-6 minutes.
Who do you pitch to?
MOST IMPORTANT THING TO REMEMBERTHE TOUGHER AN INVESTOR IS DURING YOUR PITCH THE BETTER IT IS FOR YOU!TYPES OF PITCHES
Elevator pitch
TYPES OF PITCHES
THE TEAMTHE PROBLEMTHE SOLUTIONTHE TARGET GROUPTHE BUSINESS MODELTHE MILESTONESTHE NEEDSTHE ABILITY TO ANSWER QUESTIONS
WHAT TO INCLUDE IN A PITCH DECK
YOUR TEAMPROFILE OF TEAM:Entrepreneurial mindsetDiversewith common visionFearlessOpen-minded (all founders and co-founders)WHAT TO INCLUDE IN A PITCH DECK
THE PROBLEM / NICHE Make it personal, give it a story
WHAT TO INCLUDE IN A PITCH DECK
THE SOLUTION / THE COMPETITIVE ADVANTAGEso, because of this problem, we want to create
What kind of competition exists?
Ask yourselves, does it do it better than what is already out there?WHAT TO INCLUDE IN A PITCH DECK
WHAT TO INCLUDE IN A PITCH DECK
THE TARGET GROUPWho is it for?Why do they need it?What are their lifestyle habits?What is the potential market size?
WHAT TO INCLUDE IN A PITCH DECK
THE BUSINESS MODELScalableRepeatableProfitable WHAT TO INCLUDE IN A PITCH DECK
THE MILESTONESWhat have you done thus far?What are the next stepsWhat are your projections?
WHAT TO INCLUDE IN A PITCH DECK
THE NEEDSWhat are you asking for?
WHAT TO INCLUDE IN A PITCH DECK
QUESTIONSAnswer honestlyShare the burden with the teamPrepare with Q&AsDont be naveWHAT TO INCLUDE IN A PITCH DECK
Lesson #1: Do Bring Your PassionIf you are not excited at your business, no one else will be
Lesson #2:Dont Pitch Like a GirlDont use soft language and phrases such as One day wed like to, We hope to, We think it may be possibleBe confident, use action-phrases like We are, Were making it happen by
Lesson #3: Do Know Your AudienceWho are you pitching your business to? Investors? Media? Employees? Partners? Customers? Make your pitch relevant to your audience
Lesson #4: Do Boast About your Dream TeamInvestors are not just showing a commitment to your ideaThey are investing in you and your people
Lesson #5: Be Prepared to Answer Questions
Lesson #6:Be Willing To ListenIts not uncommon for investors to offer ideas and suggestions during a pitch
Lesson #7: Do Acknowledge The RisksTheres an inherit risk when investing in a startup, and investors want to know they will receive a return on their fundsTurning a blind eye to the potential risks send investors heading in the opposite direction
Lesson #8:Dont read your speech or stare at the screenMake eye contact & pay attention to your body language
Lesson #9:Dont ramble! Keep your pitch short, simple & specific
Lesson #10: Use limited technical jargon
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