WordPress / Genesis Customized Website Process & Procedure

WordPress Customized

Website Process / Procedure

www.isocialdesign.com

Never wonder what you are paying for

or what we are doing

We keep you in the KNOW the entire process:

Customized VS Custom Built Websites

CUSTOMIZED 2- 3 Week Process

Customized Genesis Child Theme

2 Home Page Samples

Low to Medium Involvement

Need All Content Upfront

1 Person Completing Project

CUSTOM BUILT 4 - 5 Week Process

Custom Built Genesis Child Theme

6 Home Page Samples / 5 Revisions

Medium to High Involvement

We Help With Your Content

A Team of 2 - 3 completing Project

Customized WordPress Website Process :

Investment $1,200 - $1,800*2- 3 Week Process20 – 25 hour project processSelect Genesis Child Theme1 Person Assigned To Project

Need all content upfrontPhone, email,

communicationLow to medium

correspondenceOne Time Content Revision2 Mock-ups / 2 Revisions

Who It is a Customized Website For?

Businesses on a small budgetClients who have logo & all contentPeople who need low correspondence Clients who have existing websitePeople who need a quick turnaroundThose who like available Genesis Themes

Custom Built WordPress Website Process :

Investment 2,500 - $4,000+4 -5 Week Process50 – 55 hours project totalCustom Built PSD to Genesis 2 – 3 People Assigned To

Project

We help create content / images Phone, email, & screen shareMedium – High correspondenceAdditional Content Revisions3 Stages of Mock-ups / Revisions

Who It is a Custom Built Website For?

Businesses with a flexible budgetClients who need help with content / imagesPeople who need frequent correspondence Clients who are starting a brand new websiteWhen quick turn-around is NOT neededClients who desire a completely custom look

Customized Genesis WordPress Website Process Step-By Step Break Down

Interest and Proposal Process

Initial ContactAddress Current StandingAddress Goals and NeedsSelect Desired Genesis

Theme

Project Estimate / Proposal

Collect all content / images

Determine Good FitDecide To Move Forward

1.) Initial Contact

Online FormPhone Call In PersonReferralSocial Media

Website Estimate Form

2.) Assess Where You Are Right Now

Your Web Hosting Domain Name

RegistrationLogo and Style Guide Website Content /

PicturesMultimedia Content

3.) Address Your Goals and Needs

What are your business goals?Desired Style : Modern, Vintage, Etc.Need sales, leads, traffic, or subscribers?What is the MAIN goal of your website?Who is your target audience? Will you have a blog?

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

4.) Select Your Desired Genesis Theme

Theme Selection Based On

Your Website Goals and Needs

P

Based On Your Goals & Needs, We Help You Select The Right Genesis Child Theme

5.) Project Estimate / Proposal

Detailed Project ApproachEstimated Project Investment Estimated Time FrameCommunication OptionsProject Management ToolCover Maintenance plans

6.) Provide All Your Content Upfront

NO EXCEPTIONSSmoother ProcessNeed All Pictures / Text Need Multimedia Edits already completed

We DO NOT

Build Empty

Box Websites

You MUST have all content

& Pictures To Begin Process.

7.) Determine if it is a good fit

Compatible Communication StyleClear project scope / expectationsTimeframe and Investment Common goals and directionBoth parties decide to move forward

WordPress Website Initiation Process

Sign Online Agreement2 Home Page SamplesPlanning and Organizing Forms of Communication Level of involvementSet expectations &

Timeline

Outline Home PageDomain and HostingProvide Logo, branding,

colors Site Map and page outlineAgree on final home page

1.) Agreement To Move Forward

Sign Online Contract

Submit First payment

Timeline Outline

Set-Up File Sharing

Set-Up Project Management Tool

Provide Home Page Preview

Agree on overage hourly fee

Communication IS KING

Procedure for Email & Phone Calls Screen share when needed*Have a SET Day to touch base Use Project Management ToolClear expectations / availability

Determine Your Level Of Involvement

High Involvement o Frequent Communication

o Regular meetings and calls

o Ongoing progress reports

o Very specific requirements

o * Additional Time / Investment

Low Involvement o Moderate Communication

o Occasional meetings and calls

o Weekly progress reports

o Flexible & open to suggestions

o * Less Time / Investment

Outline Expectations & Timeline

Week 1 ProcessWeek 2 Process

Cover Customization Process

Week 3 Process

CoverFinalProcess

Cover Initiation Process

Know What To Expect & When To Expect It

Domain and Hosting Information

Hosting / FTP Account Details

Domain Account Details

Need All Page Content

Need All Pictures

Need All multimedia

What we need from you in order to move forward

Need Logo, Colors, and Branding

Logo in AI, PSD, or PNG Format Specific Website Colors Specific Branding RequirementsStyle Guide / Mood BoardIndustry Specific Regulations

2.) Provide 2 Previews of Home Page

Two Home Page Sample Previews

Based on Selected Genesis Theme

Home page layout / organization

Specific Colors, Fonts, Headings

Flexible to make revision requests

Communication / Feedback Time

4.) Create Site Map and Navigation Order

Home

About Services

Contact

Create Website Site MapMain Navigation Order Sub-navigation Order Custom Post Types Blog Categories Portfolio / Gallery Locations

5.) Agree on Final Home Page Preview

2 Rounds of Revisions Communication / FeedbackDesired Style an Design Agree on FINAL Home Page

Look Sign Off to begin

Implementing

Customization: Behind The Scenes Process

Set-Up demo website Populate images / contentTheme customizationCompletion and meeting

Reviews & Requests Perform updates /

changesAudit site & prepare for

launch

Warning! Expect Period Of Silence & Less

Communication*

Meanwhile you can focus on your business,

and let us take care of setting everything up.

It May seem like we are doing nothing . . .

Do not worry, It just means we are hard at work, and beginning the process of creating your website . . .

1.) Set-Up Demo Website

Set –Up Website Staging Area

Add Countdown if desired Fresh WordPress InstallationInstall Selected Genesis

ThemeAdd Pages and Navigation

2.) Populate all Images and Content

Upload All Media FilesAdd Content To All PagesConfigure Needed Plug-

insSet-Up Galleries / Videos Approve All Content

3.) Theme Customization & Personalization

Apply desired fonts & colorsTheme / Functionality editsApply page layouts and

stylesResponsive Elements Match final home page look

4.) Completion and Meeting Notification

Upload All Media FilesAdd Content To All PagesConfigure Needed Plug-

insSet-Up Galleries / Videos Approve All Content

5.) Review Site & Make Revision Requests

Review each individual page

Review all images / filesReview all media & galleriesReview Theme FunctionalityReview overall design

6.) Allow Time for Updates, Edits, Changes

Allow Time for updates Period of low communication*Making progressReceive Notification when all

reviews are completed Client final site review

7.) Audit Site and Prepare for Launch

Audit site with our checklistTest any website formsTest all functionalityTest browsers / devisesMove site to proper domainReady For Launch!

Finalizing The Website Process

Launch WebsiteOne-on-one Training*Maintenance PlansAdditional services*

One week follow up callSatisfaction surveyRecommend and refer

1.) Launch New Website

Launch Your WebsiteFinal Payment DueGive Access to WP AdminProvide Full Site Back-UpCover Maintenance Plans

Optional One on One Training

o WordPress 1 Hour Training o Learn how to log-in to WPo Cover your specific

questionso Cover WordPress Basics o Cover best practices o Importance of Maintenance

2.) Flexible Maintenance Plans

Flexible Monthly, Bi-monthly, quarterly plans

Ongoing support and communicationConsistent Back-ups and security

scansWordPress Core & plug-in updatesEmail or phone support available Keep your site running smooth all

year

Optional Social Media Design*

Social Media Design to Match Your Site

Promotes brand awareness & consistency

Your Brand will be recognized instantly

Build social proof and authority

Leverage social channels for traffic

Grow your audience and fan base

Optional Content Strategy Service*

o Effective Content Strategy

o Tailored to your audience

o Blog frequently and grow

o Drive Consistent Traffic

o Monthly or Quarterly Options

3.) One Week Follow Up Phone Call

o Check that everything is running smoothly

o Answer any questions you may have

o Additional feedback and suggestions

o Suggest Additional services

o Cover maintenance plan benefits

4.) Satisfaction Survey

o We welcome your honest feedback

o Let us know how your experience was

o How can we make it smoother?

o Help us serve you and others better

o Consistent improvement is our goal

Recommend and Refer

Recommend Social media endorsements

LinkedIn Recommendations

Website Testimonials

Available as references

Be open to possible case studies

Refer

Refer your friends or colleagues

Ask us about our referral bonus

Best compliments are referrals

Help us help small businesses

Keep us top of mind for future needs

Keep In Touch

o Keep in touch through phone or email

o Feel free to call with questions

o We are here for additional support

o We are happy to provide further technical assistance

Phew! All the Work That Goes into a Website

Initiation Process

Customization Process

Closing Process

Learn More About Our Services

www.isocialdesign.com

Request An Estimate on Your Website

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