6 Ways to Improve Your Social Media Engagement

6 Ways to improve

your social media

engagement

by: Abigail Duenas

know, speak to, and reflect your

audience.

#1. know your audience

Know the age range, gender, demographic, interests, and personality of your audience.

Speak directly to your followers by posting about what they want to see and read about.

“The essence of social media is knowing your audiences

and engaging them in something they love.”

-unknown

#2. Start a conversation

listen to your Audience.Ask and answer questions.

how and why you should start the conversation

Your audience has questions. Google Hangouts and Twitter chats are simple ways to communicate with your public. Give them a platform to ask questions on.

Ask fun, easy, and interesting questions! you’re giving them the opportunity to voice their opinion. Comments, likes, and retweets will boost in numbers with the dialogue.

#3. post for the eyeUse visuals to get a point across

and gain traffic to your site.

Users are more likely to engage in a post when there is a photo attached to it.

Use a photo or video whenever possible.

Link all social media accounts so that one post can be shared through multiple platforms at once.

“There can be no words without

pictures.”-Aristotle

#4. Use hashtagsUse hashtags to Garner

traffic to your posts.

Hashtags can be used on Twitter, Facebook, and Instagram. They make information easy to search and find.

Tweets with hashtags get double the engagement.

Use 1-3 hashtags per post.

#5. Know your contentKnow what, when, and how to post.

Post when your audience is active online.

Use a scheduler, such as Hootsuite, to know when the best time to post is.

be aware of the type of content your followers want to see and read.

Make content interactive.

“You are what you share.”-Charles W. Leadbeater

#6. use a call to actionprompt your followers to an action.A call to action will increase follower engagement with content.

examples of a call to action

click hereread thissign upbuy nowleave a commentsharelikesubscribe

overviewknow your audiencestart a conversationpost for the eyeuse hashtagsknow when to postuse a call to action

“It’s not about the numbers, it’s about the

story behind them.”- Cory Hartlen

contact infoName: Abigail Duenas

email: abigail.e.duenas@biola.eduLinkedIn: Abigail Duenas