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How to build your 8-step authority loop to let your online conversations be strong and effective.
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Steps to reach authority thruonline conversations
8Paolo Fabrizio
Brands and personsare under the samerequirements toestablish their socialpresence.
A new conversational scenario
@Pfabr
You can't divide youronline and offline
reputation
Brands and persons actions areconstantly judged
Andy Beal, author of the book "Repped"
@Pfabr
TRUST
IDENTITY
VALUE
CREDENTIALS EXPERTISE
KNOWLEDGE
ENGAGEMENT
AUTHORITY
With the 8-step Authority loop
@Pfabr
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