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© BoldKiln Services LLP www.boldkiln.com
Startup Marketing16th July 2016
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What are you looking for?
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Business Objective
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● Sales
● App Installs
● Brand building
● Customer education
● Awareness
● Product validation
● Hype
● …
Define your business objective
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Strategy
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● Influencer campaigns
● Content marketing
● Paid advertising
● Brand collaborations
● Offline marketing
● …
Identify a strategy
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Platforms
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● FB
● IG
● Snapchat
● Quora
● …
Pick your platforms
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Review + Refine
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● Track
● Measure
● Analyse
● Build insights + intelligence
Review + Refine
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Misc. Gyaan
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● Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship.
● Identify the true influencers.
Influencer marketing
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● How core is it to running your business?
● What is the opportunity cost?
● Capability
Inhouse vs. Outsource
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● Experiment continuously
● Double down on what works
● Be fast
Experiment
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● Build a human persona to your brand
● Be emotional
● Relate
Humanise
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Summary1. Identify business objective
2. Plan a broad strategy
3. Pick platforms
4. Build platform wise strategy
5. Review, refine, continue
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ToolsRegular ones: Canva, Buffer, Tweetdeck, Hootsuite
Less common ones:
1. Reach (schedule repeating tweets)*2. Iconosquare (IG analytics)3. Keyhole, Tweetreach (Hashtag tracking + analytics)4. Flume (IG on desktop - Mac only)5. Edgar (Content management for your social accounts)
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Case Study 1: DoolallyPost the success of the weekly pub quiz, Doolally was looking to extend it to:• actively engage its customers & followers on Twitter
#doolallyq, the Friday Twitter quiz• Engage Doolally fans on Social Media via a weekly quiz• Running since Apr 2014; 100+ episodes• Helped Doolally’s Twitter account measurably increase
its social media reach and engagement levels.• Created a dedicated base of participants
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Case Study 2: Athlos
• Nodal influencer campaign
• Word of mouth
• Community play
• VERY good product
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Case Study 2: HEAL Institute
• Experimentation
• Business Objective -> Generate walk ins
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Pimping@ Bold Kiln
- Solutions for Startups- Information: Free high quality information curated / created for the ecosystem- Services: Design (Branding & UI/UX), Development (Web/Mobile), Digital Marketing etc.- Products: Building a suite of products to help startups.
- Co-working: Plug & play co working space in Noida
@ OperatorVC
- New Angel Fund
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Find us
@abhishekaggy
abhishek@boldkiln.com
abhishek@operatorvc.com
+91 9769 00 3072
in.linkedin.com/in/abhishekaggy
@BoldKiln
© BoldKiln Services LLP www.boldkiln.com
“Marketing is storytelling. Learn to tell it yourself.
Helps in multiple ways.”Co-founder & CEO
Eventosaur
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