Facebook Promotions and Contests

Webinar: July 27, 2011

Facebook.com/TabSite www.TabSite.com

Webinar

Mike Gingerich TabSite Co-founder

How to Run a Successful

Photo Contest on Facebook

Video Replay and Slides Available in 8-12 hours

Let’s look at… • Why Run Contests & Promotions • 5 Types of Facebook Promotions • How Promotions & Contests add value to Facebook Marketing

• Best practices for Promoting the Contest

• SECRET NINJA TIP!

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Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Can Promotions

On Facebook = Sales?

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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• Promotions and Contests draw people in to a page. It’s a reason to come.

The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why a Promo? Reason 1:

• ENGAGEMENT INCREASES! •Likes, •Shares •Comments

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why a Promo? Reason 2:

• Capture Leads!

• Email addresses are GOLD!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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A Facebook Sales Process

Fan Lead Nurture Customer

On Facebook Email Marketing

Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales

Webinar: July 27, 2011

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5 Primary Types of Facebook Promotions 1. Sweepstakes 2. 3. 4. 5.

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Sweepstakes

• Random winner

• Not skill based

• Enables email capture

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Sweepstakes

•Works for many

Industries

• Prize must be

relevant!

• Keep form short!

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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View examples on Pinterest

Pinterest Board: http://smarturl.it/tabapps

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Coupons 3. 4. 5.

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Deal / Coupon

• Like to Access • Enter to Access

• Simple Process • Can be Lead Capture • Can work for many Industries • Low barrier to entry

Webinar: July 27, 2011

Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com

Webinar Webinar B2C: • Coupon Code • Printable Deal B2B: • eBook • Webinar • Video • Event

PROMOTION IDEAS:

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5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. 5.

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Contests

• Photo, Video

• Essay, Tagline

• More Engagement

• Better Qualifying

Of Entrants

• Fan or Judge Vote

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Contests

• Skill based, not random

• Voting determines winner

• Traffic from entrants

• Traffic comes from voters

• Inspires engagement

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Case Study

• Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day

bit.ly/FBphotocase

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5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. Multi-Network Promotions 5.

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Where is your Audience? -Instagram? -Pinterest? -Twitter?

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Multi-Network

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Multi-Network

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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5 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. Multi-Network Promotions 5. Timeline Contests

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo.

www.TimelineContest.com

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Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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smarturl.it/CompareContests

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Best Practices For

PROMOTING

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Understand: • Your Audience

• Their Pain, Passion, Needs

• BE HELPFUL

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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STRONGLY CONSIDER A TARGETED FB AD! • Reach EXACTLY your Audience • Create a Custom Audience • Use the Lookalike Audience

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Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012

bit.ly/SmartURL

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Schedule Posts for Prime Times!

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POSTING PLAN OUTLINE:

1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email

2. Then announce the launch of Promo

3. Repeat Launch Announcement

“Reminder our contest is live!”

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POST OUTLINE cont.

4. Daily Reminder Posts

5. Update Status of Promotion Post

6. Nearing End Reminder Posts

7. Announce Winners Posts

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NINJA TIP!

1. Run a Timeline Contest

2. Export the Post Likes and/or Comments

3. Create a Custom Audience in Facebook Ad

Manager

4. Target that Audience with a Special Offer! Full Details: http://smarturl.it/ninjatip

Webinar: July 27, 2011

FREE EBOOK ON TIMELINE CONTESTS:

Get it at: http://smarturl.it/timelinecontest

www.Facebook.com/TabSite www.TabSite.com

Thanks for joining today!