Get results from social media

GETTING RESULTS FROM SOCIAL MEDIA

By: Laurel Robbins @Laurel Robbins

Michael Hodson @GoSeeWrite

Laurence Norah @Lozula

travelbloggersassociation.com Twitter: @PTBAssoc

Key Elements of Getting Results From Social Media in 15 Minutes a Day

• Give Your Audience What They Want

• Capitalize on Trends

• Incorporate Hashtags

• Convert Followers Into Consumers

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Align Your Efforts with What Your Audience Wants

So….what does your audience want?

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Reasons Why Consumers Interact with Brands on Facebook

How often do you do these things?

Exercise: Think of how you could incorporate one of these reasons with your brand

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Capitalize on Trending Items

• How to find out what’s trending?

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Capitalize on Trending Items

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• For best results find a way to link it to your brand.

• It’s easier than you think.

• I.e. What is the link between football and cookies?

Capitalize on Trending Items

• Oreo made their brand relevant to what was happening at the Super Bowl in 2013.

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Capitalize on Trending Items

What is the link between a made-for-TV movie and frozen pizza?

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Capitalize on Trending Items

DiGiorno linked their pizza to a popular TV movie.

Generated 4000 new followers in less than 24 hours.

14,000 tweets mentioning their name in the same time frame

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Feeling Inspired? Your Turn

• Write one post that links your brand one of the following trending topics:

– The Amazing Spiderman 2

– The Dubai Mall

– Starbucks

– Snapchat

– Skype

• Share your post.

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Why You Want to Use Hashtags In Your Posts

• Get much higher interaction• Enables your target audience to find you on relevant

key words, i.e. #beach, #palmtrees, #resort, etc.

• Limit to 2 hashtags per post

• Posts with more than 2 hashtags have a decrease in engagement. I.e.

Need a #holiday? Check out our exclusive #beach #resort for your next #vacation.

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Why You Want to Use Hashtags in Your Posts

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Converting Followers Into Consumers

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• Your social media profile shouldn’t look like an endless sales pitch.

• For every sales pitch include at least 4 non-sales related posts .

• Drive emotion. I.e. what pain point can you relieve for your followers?

Converting Followers Into Consumers

Encourage interaction, i.e. share your followers photos that are related to your brand.

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Converting Followers Into Consumers

• Contests

• Enticing photos

• Text that doesn’t sound like a sales pitch

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Summary• Give Your Audience What They Want - EVERY day.

• Link your brand to a trending itemon a regular basis.

• Incorporate hashtags into your posts, but no more than 2 per post

• Advertise your product/service/destination to your followers, but don’t oversell.

• Aim to solve a problem in your sales posts for best results.

travelbloggersassociation.com Twitter: @PTBAssoc

Thank You! Questions

• Laurel Robbins MonkeysandMountains.com@Laurel_Robbins, info@monkeysandmountains.com

• Michael Hodson GoSeeWrite.com @GoSeeWrite, michaelshodson@yahoo.com

• Laurence Norah FindingtheUniverse.com @Lozula, laurence@findingtheuniverse.com

• For PTBA inquiries contact@travelbloggersassociation.com

travelbloggersassociation.com Twitter: @PTBAssoc