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My presentation at the BIBF, Bahrain on "How Social Media Can Help Businesses Grow?" Thank you Bahrain SME's Society for hosting us and Social Media Club Bahrain for co-organizing the event.
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YOUR AWARD WINNING SOCIAL MEDIA PARTNER!
Tawasul Al Khaleej
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
How Social Media Can Help SME’s Grow? By: Adel Maymoon CEO, Tawasul Al Khaleej Social Media Communica2on
BIBF, Bahrain – 12 February 2014
Adel A. Maymoon: • More than 12 years experience in
Media, PR, Marke2ng, and Online Communica2ons.
• Founder and CEO of award winning company Tawasul Al Khaleej Social Media.
• Founding Board Member & Communica2ons Director for Social Media Club Bahrain.
• Founding team member of the eGovernment Program in Bahrain.
• Jury Head and Member for many Social Media and eContent Awards.
• Ranked #19 in top 100 List of Technology Experts to follow on Twi^er -‐ Oct 2013.
About me
@adelmaymoon
Our Talk
Local and Interna2onal Best Prac2ces of (SME’s-‐Businesses) Using Social Media to Grow!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Our Objec2ve
Ø Learn Prac2cal Tips Which Will Help You (SME’s -‐ Businesses) GROW Using Social Media!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Outline
1. Background: New World
2. Local and Interna2onal Best Prac2ces 3. How you can do it? 4. Key takeaways – Summary
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
New World?
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
But..
What’s the difference?
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Tradi2onal
• Expensive $ • No Ownership • Reserva2ons • No engagement • No measurement • ROI?
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Social Media
• Reasonable cost $ • Large audience • You own your channel
• Engagement • Measurement • Crea2ve and Innova2ve Source: h^p://tawasul.me/10-‐benefits-‐of-‐social-‐media-‐marke2ng
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Story 2me!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Meet Marcus Sheridan
The Problem
• Started River Pools in 2001 with two partners
• Housing market collapsed 2008
• Recession • Big Trouble!
Source: h^p://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐marke2ng/
The Solu2on
• Started Blogging • Content Marke2ng
• Strategy: Answer Customer Ques2ons
• Became the best teacher in his field
Source: h^p://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐marke2ng/
Key Takeaway 1
Answer your customers ques2ons!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
DvlzGame
Key Takeaway 2
Share Knowledge: How -‐ To?
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Objec2ves
• Arizona-‐based bicycle manufacturer State Bicycle Co. wanted to use Facebook to familiarize people with its brand and vision to:
• Increase fan engagement when communica2ng product releases and upcoming events
• Drive fans to purchase directly from its e-‐commerce site statebicycle.com
Source: h^p://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_marke2ng_case_study.pdf
Results
• $500,000 in annual incremental sales comes from coupon
• codes and traffic exclusive from Facebook • 12% of traffic to the State Bicycle Co. website came from Facebook
• 1/5th cost per click on Facebook compared to other adver2sing plarorms
• 10x growth in fan base, from 4,600 to 46,000-‐plus within 12 months
Source: h^p://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_marke2ng_case_study.pdf
Key Takeaway 3
Focus
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Maria’s Cupcakes -‐ Sweden
Clever Cupcakes -‐ Bahrain
Key Takeaway 4
Beau2ful Product.. Show it! Duh!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
The need
• 1 year old company • Raise Awareness • Getng more clients
The Solu2on
• Started blogging • Content Calendar • Answered ques2ons • Industry events • Localized Content
h^p://tawasul.me/tawasul-‐al-‐khaleej-‐blog
Key Takeaway 4
Share Exper2se.. Become A Thought Leader
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Key Takeaway 5
Be Different – Set The Trend
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Key Takeaway 6
U2lize Different Channels
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Bonus Takeaway
Search!
Search for terms related to your filed and start engaging!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Hungry?
5 Key Ingredients for Successful Social Media
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
1-‐ Planning
2-‐ Blog
3-‐ Unifica2on
4-‐ Content
5-‐ Measure
5-‐ Measure Success of any social media strategy is measured against: • QuanKtaKve results
(stats, channel growth, etc.)
• QualitaKve results (sen2ment, conversa2on analysis, etc.)
Social Media KPI’s should benchmark the following 3 elements:
Summary
• Social Media is here to stay • Social Media is the best method of Marke2ng • Answer your customers ques2ons • Focus • Share how to • Set the trend • Become a thought leader • Search
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
5 Key Ingredients For Successful Social Media 1. Planning 2. Blog 3. Brand Unifica2on 4. Content Marke2ng
5. Measure ROI
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
The ques2on is not “Are you doing social media?”
The Ques2on is
“How good are you doing social media?”
?
In 2014..
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Thank you!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
Contact Us
TAWASUL Al KHALEEJ Social Media CommunicaKon P.O. Box 20207, Diploma2c Area, Kingdom of Bahrain
(+973) 39322111
info@tawasul.me
www.tawasul.me
@TawasulME
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: info@tawasul.me -‐ Web: www.tawasul.me
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