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It may come right after Black Friday and Cyber Monday, but #GivingTuesday is all about giving back to the causes we care about most. And volunteering can be a great way to do that. As someone who cares enough to learn about #GivingTuesday, you can make even more of a difference by becoming a champion for your cause and gathering support. Join speakers from #GivingTuesday, Salesforce Foundation and VolunteerMatch for a special webinar to talk about ways you can organize your networks of family, friends, or even coworkers to make a big difference for your cause on #GivingTuesday. You are more powerful than you realize – and by becoming a volunteer champion, you can harness that power to help the causes you care about most. Join us to learn how – and tell your friends!
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#vmlearn
How to Become a Social Good Volunteer Champion for #GivingTuesdayOctober 1, 2014
Who are we?
2
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Chrysula WinegarCommunity Manager#GivingTuesday@chrysula@GivingTuesgivingtuesday.org
Greg BaldwinPresidentVolunteerMatch@_baldwin@VolunteerMatchVolunteerMatch.org
Cheryl TimoneyManager, Pro Bono Employee EngagementSalesforce.com Foundation@SFDCFoundationsalesforcefoundation.org
Agenda
3
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• Spotlight on #GivingTuesday
• The Volunteering Connections
• Championing the Cause
• Roundtable Discussion
• Q&A
CHRYSULA WINEGAR
community manager#GivingTuesday
@chrysula @givingtues
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270%Online donation volume on Tuesday after Thanksgiving since 2011
40%Year-over-year increase in the dollar value of the average donation
40+Countries had active #GIVINGTUESDAY efforts in 2013
10,000+Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY
3BILLION+Total global impressions in traditional and social media
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The Volunteering Connection
Why #GivingTuesday and Volunteering Matter to Each Other (and Us)
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Fact:
2/3 of those who volunteer also donate to the
nonprofits where they volunteer
Fidelity Charitable Gift Fund & VolunteerMatch (2009) Volunteerism and Charitable Giving.
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Fact:
On average, volunteers donate
10X morethan non-volunteers
Fidelity Charitable Gift Fund & VolunteerMatch (2009) Volunteerism and Charitable Giving.
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Fact:
Engaging people around giving time FIRST can
result in larger donations down the road.
Aaker, J. & Liu, W. (2008) The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, Inc. 35 535-557 DOI: 10.1086/588699
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We Need Both!
Don’t be afraid
to ask for time
AND treasure.
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Examples
Engage via
skills + interests
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Examples
Engage via
personal
stories
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Examples
Engage via
social
involvement
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Examples
Engage via
ambition &
growth
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Examples
Engage via
leadership
development
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Examples
Engage via
passion for a
cause
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Cheryl Timoney
Manager, Pro Bono Employee Engagement
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1%
ProductEquityTime
620K+
Hours Service
$65M+
Grants
22K+
Nonprofit + Higher Education
Organizations
1-1-1 Model
Adopted by
Volunteering for
Healthy Communities
• Every employee has 48 hours per year
• 650,000 hours+ given globally
since inception
1% Time
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Salesforce.com Foundation
1-1-1 Share the Model
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Questions?
40
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Chrysula WinegarCommunity Manager#GivingTuesday@chrysula@GivingTuesgivingtuesday.org
Greg BaldwinPresidentVolunteerMatch@_baldwin@VolunteerMatchVolunteerMatch.org
Cheryl TimoneyManager, Pro Bono Employee EngagementSalesforce.com Foundation@SFDCFoundationsalesforcefoundation.org
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