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Presented by:
Alice Henneman, MS, RDN
Extension Educator
University of
Nebraska–Lincoln
Extension
ahenneman1@unl.edu
@alicehenneman
food.unl.edu
SlideShare.net/alicehenneman
Important!
The information in these slides was current as of 3/9/2015. Social media specifics change so rapidly … some of this information may have changed by the time you use it! Check the help section of the specific social media if it appears there may have been an update since these slides were created.
3
Select images that gain the most attention1
Locate free images suitable for non-commercial use
2
Use free, simple online photo-editing tools
3
When Hubspot, a company devoted to
inbound marketing and attracting people
to become customers, evaluated 8,800
Facebook posts from B2B and B2C
company Facebook pages, they found
photos on Facebook generated
53 percent more likes than average post.
http://bit.ly/ITzLHt
8
Ekaterina Walter, Intel’s social media
strategist, describes social media sites
like Facebook, Instagram, and Pinterest
as having ushered in visual marketing as
the “breakout trend for 2012.”
http://bit.ly/ITzLHt
9
Articles with relevant photos get 94%
more views than articles without images!
Source: http://onforb.es/1kuNQMT
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Danger – there
is a winding
road ahead
What if there’s a great webpage and nothing to pin?
Upload an
image from
your device
What to do if there is no webpage photo or to put photos larger than a webpage photo on Pinterest
Add “Description”
and click “Pin it”
Click on “Edit” to
add web address
Add exact (NOT a
shortened URL) web
address by “Source”
Might practice this first by setting up a “secret” board
(found at bottom of your Pinterest page)
Then, simply
repin it to
desired board
Pinterest: Changingboard placement
19
Pinterest: Changing board cover
Click on board;
then click on
“edit board”
Click on
“Change
Cover”
Scroll to find
desired cover;
“save changes”20
Tweetdeck.com (owned by Twitter) shows images in tweets / HootSuite just added images to its dashboard for everyone
Twitter image previews: Images not sized
23
24
Facebook posts
Making bigger Facebook images by uploading larger size of original and adding link
Blog
27
Webpage
YouTube
29
The same YouTube photo looks different on different devices
30
Google+: Cover Photo
Google+
Which
posts
stand
out?
LinkedIn: Profile
Size: 400 x 400 px
33
How to Take
Better
Photos
36
38
Picmonkey / Frames / Shape Cutouts
Picmonkey / Frames / Shape Cutouts
46
Close up
47
Close up
48
Depth
49
Framing
50
Framing
51
Framing
52
Plain or unobtrusive background
Plain or unobtrusive background
Is anything growing out of a head?
Locate free images suitable for non-commercial use
2
Guidelines for using FREE images for non-commercial
• Follow individual website image citation guidelines – DO NOT use in a manner that suggests the photographer is endorsing something you are doing.
• READ CAREFULLY – not all photos in a photo gallery may be non-copyrighted!
• BEWARE of downloading “free” photos from questionable websites –some might harm your computer.
57
USDA / ARS Image Galleryhttp://www.ars.usda.gov/is/graphics/photos
Photo courtesy of USDA/ARS Image Gallery58
NCI Visuals Onlinehttp://visualsonline.cancer.gov
Photo source: The Website of the National Cancer Institute
(http://www.cancer.gov) / Renee Comet (Photographer)59
USDA/FSIS Be Food Safe Photo Galleryhttp://1.usa.gov/1sIrbOk
Photo Source: USDA/FSIS Be Food Safe Photo Gallery
USDA/FSIS Kitchen Companion Image Library
http://1.usa.gov/1lKFfkt
Photo Source: USDA/FSIS Kitchen Companion Image Library
CDC Public Health Image Library (PHIL)
http://phil.cdc.gov/phil
Photo Source: CDC / James Gathany (photographer)
USDA SNAP-Ed Photo Galleryhttp://snap.nal.usda.gov/photo-gallery
Photo Source: USDA SNAP-Ed Connection
USDA WIC Image Galleryhttp://1.usa.gov/1lMPzZr
Photo Source: USDA WIC Image Gallery
National Center for Home Food Preservation
http://nchfp.uga.edu/multimedia.html
Photos: National Center for Home Food Preservation
U.S. Fish and Wildlife Service
http://digitalmedia.fws.gov/cdm
Credit: Eric Enbretson /USFWS67
USDA / ARS Image Gallery
http://www.ars.usda.gov/is/graphics/photos
Photo courtesy of USDA / ARS Image Gallery
Natural Resources Conservation Service
http://photogallery.nrcs.usda.gov/res/sites/PhotoGallery/index.html
Photo courtesy of USDA NRCS 69
Natural Resources Conservation Service
http://photogallery.nrcs.usda.gov/res/sites/PhotoGallery/index.html
Photo courtesy of USDA NRCS 70
Morgue File
http://www.morguefile.com
You are allowed to copy,
distribute, transmit the work and
to adapt the work. Attribution is
not required. You are prohibited
from using this work in a stand
alone manner.
Morgue File: Search in “Free Photos”
Use free, simple online photo-editing tools
3
74
Canva.com - start by click on graphic of preferred imageaphic
Start by clicking on Pinterest graphic
Available on
computer and iPad
Canva features
Pinterest template
Upload photo
Upload photo from computer, drag
from uploads, pull by corners until
desired size fills template
Canva features for photo editing
Click around
and try them out
Decide how much of photo will be used in the template
The part not used
is automatically
cut off and image
is perfect size
You might fill only part of template and leave space to add a text overlay in the
blank section
You can add a
background
color to the top
if desired
Add plain text or a design text
Change, type, size
or color of text
Click on drop
down arrow for
additional options
Can change text size and spacing
Use easy-to-read
font; letters can be
spaced horizontally
and vertically
Change design colors and words as desired by clicking on image
You may need to adjust size of letters slightly
Examples of waysto do Canva text overlays
More examples of Canvatext overlays
food.unl.edu
More examples of Canvatext overlays
You must own the copyright to a photo before you put your logos, etc. on it.
Check before you use your organizational logo.
Include logo / web address
You can share some ways directly from Canva – but I prefer to download the
image and then share
Canva example: New Facebook cover
91
The resulting Facebook cover
92
Canva: PowerPoint slide-sized photo
Cost templates have cross lines and word Canvaon them plus $ when you hover over them; have limited use –check Canvaguidelines
18 x 24 inch
poster
Canva / Search / Frames
Canva / Search / Frames
Collage
Blog post
Fixing a “bad apple”
101
Crop
102
Try “Auto adjust” — Undo if you don’t like result
103
Play around with “Exposure”
104
Experiment with “Saturation,” “Temperature” & “Neutral picker” under “Colors”
105
Trying sharpening the image: Do last
106
VIVE LA DIFFÉRENCE!
Before After
107
Giving yourself a makeover
108
What are people “seeing”
in your work?
Photo editor: PicMonkey109
110
Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska–Lincoln cooperating with the Counties and the United States Department of Agriculture.
University of Nebraska–Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.
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