J Gioglio sxsw2015 W2O

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From Meh to Marvelous: Standing Out in the Era of Infobesity

Jessica Gioglio

W20 Pre-Conference Summit 2015

@savvybostonian

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The Era of Infobesity is a lot like SXSW…

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The same amount of information that has been created from the

beginning of time until the year 2003 is now being produced every 48 hours.

- Google

The Same Can Be Said For Social Media…

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So, How Do You Stand Out?

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Embrace Visuals To Tell Your Story

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Visuals Are Processed 60,000x Faster Than Text

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90% of information transmitted

to the brain is visual

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Content Personalization – Personalize, Don’t Spray:

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Content Personalization – Personalize, Don’t Spray:

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Be Timely & Relevant – In A Way That Adds Value:

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Co-Create Content with Brand Advocates:

Dunkin’ Donuts + Shark Week

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Surprise & Delight: Create Remarkable Experiences

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Try tweeting @BenefitBeauty and #BeautyBoost for a pick-me-up!

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At Sprinklr, We Also Practice What We Preach

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Thank You

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@savvybostonian

Jessica.gioglio@sprinklr.com