LinkedIn Dos & Don'ts

DOs & DON'Ts LinkedIn

www.McGrathPower.com

THE GUIDELINES

as with all social channels LinkedIn is not without

key rules to live by

THE GUIDELINES

here are just a few to get you started

THE GUIDELINES

take full advantage of everysection of the profile to

develop and establish yourprofessional brand

DO

add a photo, full keyword-rich

descriptions(not just your title!)

of work history, degree(s)

and unique skills; this is an opportunity

to increase SEO

profiles with photosare 14x more likely

to be viewed

THE GUIDELINES

use LinkedIn with anincomplete profile - it

illustrates a lack of credibilityand professionalism

DON'T

complete profiles have 40x more

business opportunities

are you a publishedauthor? have you produceda video? are you listed on a

patent? do you have anycertifications? add them!

use LinkedIn to illustrate your

personal interests to add personality

to your profile

DO

change your LinkedIn URL to your name and add thelink to your

email signature

DO

THE GUIDELINES

use LinkedIn as a passive repositoryfor your resume

DON'T

LinkedIn is a means to actively

drive business, as well as

build a personal brand and pursue career goals

take advantage of the 3FREE backlinks with

search engine friendly text to drive traffic to your

other websites and profiles

DO

Google LinkedIn

THE GUIDELINES

send impersonal connection requests

DON'T

send connectionrequests within a week of

meeting someone andpersonalize the requestwith a reference to how

you know the person

add a personalbackground imagethat reflects who

you are or what you doprofessionally

DO

endorse your connections to

encourage them to

endorse you (bonus: SEOopportunity!)

DO

ditto for recommendations!

join groups, bothprofessional and personal

interests, and startnetworking by adding value

first and selling later

DO

be a spammer - keep your content helpful

and relevant

DON'T

follow the 80/20 rule:for every self- promotionalpiece you must post fouruseful non-promotional

types of content

DO

offer quality trainingmaterials, ebooks, best

practices, tips, tricks andtools to your connections

DO

think you canbecome an

influencer like Richard Branson

overnight

DON'T

LinkedIn is a long play

it is about buildingrelationships

invest the time andyou will earn the title

of thought leader

THE GUIDELINES

for more tips on usingLinkedIn and all things public

relations andcommunications, please visit:

www.mcgrathpower.com